Thomas C. O’Guinn

About

Thomas C. O’Guinn is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Thomas C. O’Guinn has authored 35 papers receiving a total of 6.4k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 12 papers in Sociology and Political Science and 6 papers in Gender Studies. Recurrent topics in Thomas C. O’Guinn’s work include Consumer Behavior in Brand Consumption and Identification (16 papers), Media, Gender, and Advertising (6 papers) and Digital Marketing and Social Media (6 papers). Thomas C. O’Guinn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Media, Gender, and Advertising (6 papers) and Digital Marketing and Social Media (6 papers). Thomas C. O’Guinn collaborates with scholars based in United States and Canada. Thomas C. O’Guinn's co-authors include Albert M. Muñiz, Ronald J. Faber, L. J. Shrum, Russell W. Belk, Robert S. Wyer, John W. Pracejus, G. Douglas Olsen, Bernd H. Schmitt, Vanitha Swaminathan and Jan‐Benedict E.M. Steenkamp and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Co-authorship network of co-authors of Thomas C. O’Guinn

This figure shows the co-authorship network connecting the top 25 collaborators of Thomas C. O’Guinn. A scholar is included among the top collaborators of Thomas C. O’Guinn based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Thomas C. O’Guinn. Thomas C. O’Guinn is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Thomas C. O’Guinn

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Thomas C. O’Guinn. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Thomas C. O’Guinn. The network helps show where Thomas C. O’Guinn may publish in the future.

Countries citing papers authored by Thomas C. O’Guinn

Since Specialization

Citations

This map shows the geographic impact of Thomas C. O’Guinn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thomas C. O’Guinn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thomas C. O’Guinn more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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