Vikas Kumar
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 21
- Consumer Behavior in Brand Consumption and Identification 12
- Marketing and Advertising Strategies 3
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- Digital Marketing and Social Media 16
- Diverse Aspects of Tourism Research 10
- Co-authors
- Anita Pansari (2 shared papers)Arun Kumar Kaushik (8 shared papers)Bharath Rajan (4 shared papers)Shaphali Gupta (5 shared papers)Rajkumar Venkatesan (2 shared papers)Jim Lecinski (1 shared paper)Naveen Donthu (1 shared paper)Andrew M. Baker (1 shared paper)
- Journals
- Journal of the Academy of Marketing Science (4 papers)Journal of Travel & Tourism Marketing (3 papers)International Journal of Research in Marketing (3 papers)Journal of Business Research (3 papers)Journal of Retailing and Consumer Services (3 papers)
- Partner nations
- United StatesIndiaChina
In The Last Decade
Vikas Kumar
56 papers receiving 4.5k citations
Vikas Kumar's Hit Papers
Peers
Comparison fields: 5 of 96
- Marketing 1.5k
- Organizational Behavior and Human Resource Management 709
- Sociology and Political Science 2.3k
- Information Systems and Management 242
- Management of Technology and Innovation 157
Countries citing papers authored by Vikas Kumar
This map shows the geographic impact of Vikas Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vikas Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vikas Kumar more than expected).
Fields of papers citing papers by Vikas Kumar
This network shows the impact of papers produced by Vikas Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vikas Kumar. The network helps show where Vikas Kumar may publish in the future.
Co-authors
The 25 scholars most cited alongside Vikas Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 61 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Customer engagement: the construct, antecedents, and consequences Hit paper breakdown → | 2016 | 1390 |
| 2 | Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing Hit paper breakdown → | 2019 | 528 |
| 3 | Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions Hit paper breakdown → | 2015 | 241 |
| 4 | The Role of Marketer-Generated Content in Customer Engagement Marketing Hit paper breakdown → | 2019 | 226 |
| 5 | 2020 | 158 | |
| 6 | 2016 | 153 | |
| 7 | 2015 | 138 | |
| 8 | 2019 | 134 | |
| 9 | 2019 | 126 | |
| 10 | 2017 | 121 | |
| 11 | 2017 | 103 | |
| 12 | 2017 | 96 | |
| 13 | 2020 | 93 | |
| 14 | 2016 | 91 | |
| 15 | 2018 | 91 | |
| 16 | 2021 | 91 | |
| 17 | 2014 | 87 | |
| 18 | 2020 | 63 | |
| 19 | 2014 | 57 | |
| 20 | 2022 | 52 |
About Vikas Kumar
Vikas Kumar is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Information Systems and Management and Management Information Systems, having authored 61 papers that have together received 4.7k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (12 papers), Diverse Aspects of Tourism Research (10 papers), Customer Service Quality and Loyalty (7 papers), Technology Adoption and User Behaviour (4 papers), AI in Service Interactions (3 papers), Marketing and Advertising Strategies (3 papers) and International Relations and Foreign Policy (2 papers). The work is most often cited by research in Marketing (1.5k citations), Organizational Behavior and Human Resource Management (709 citations), Sociology and Political Science (2.3k citations), Information Systems and Management (242 citations) and Management of Technology and Innovation (157 citations). Vikas Kumar has collaborated with scholars based in United States, India and China. Frequent co-authors include Anita Pansari, Arun Kumar Kaushik, Bharath Rajan, Shaphali Gupta, Rajkumar Venkatesan, Jim Lecinski, Naveen Donthu, Andrew M. Baker, Jogendra Kumar Nayak and Jitender Kumar. Their work appears in journals such as Journal of the Academy of Marketing Science, Journal of Travel & Tourism Marketing, International Journal of Research in Marketing, Journal of Business Research and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.