Sebastián Molinillo
About
Sebastián Molinillo has authored 69 papers that have received a total of 3.0k indexed citations.
This includes 54 papers in Sociology and Political Science, 39 papers in Marketing and 20 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (48 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Technology Adoption and User Behaviour (20 papers). Sebastián Molinillo is often cited by papers focused on Digital Marketing and Social Media (48 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Technology Adoption and User Behaviour (20 papers) and collaborates with scholars based in Spain, Australia and United Kingdom. Sebastián Molinillo's co-authors include Arnold Japutra, Francisco Liébana‐Cabanillas, Rafael Anaya‐Sánchez, Rocío Aguilar-Illescas and Yüksel Ekinci and has published in prestigious journals such as Journal of Business Research, Tourism Management and Computers in Human Behavior.
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