Jitender Kumar

16 papers and 481 indexed citations i.

Jitender Kumar has authored 16 papers that have received a total of 481 indexed citations. This includes 15 papers in Sociology and Political Science, 10 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (7 papers). Jitender Kumar is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in India, United Arab Emirates and Finland. Jitender Kumar's co-authors include Jogendra Kumar Nayak, Pramod Chandra, Amit Shankar, Ankit Mehrotra and Vikas Kumar and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.