Jitender Kumar
About
Jitender Kumar has authored 16 papers that have received a total of 481 indexed citations.
This includes 15 papers in Sociology and Political Science, 10 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (7 papers). Jitender Kumar is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in India, United Arab Emirates and Finland. Jitender Kumar's co-authors include Jogendra Kumar Nayak, Pramod Chandra, Amit Shankar, Ankit Mehrotra and Vikas Kumar and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.
In The Last Decade
Fields of papers published by Jitender Kumar
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
Countries citing papers authored by Jitender Kumar
Since SpecializationCitations
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