Arun Kumar Kaushik

28 papers and 774 indexed citations i.

Arun Kumar Kaushik has authored 28 papers that have received a total of 774 indexed citations. This includes 19 papers in Marketing, 16 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Arun Kumar Kaushik is often cited by papers focused on Digital Marketing and Social Media (11 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers) and collaborates with scholars based in India, Czechia and Chile. Arun Kumar Kaushik's co-authors include Vikas Kumar, Zillur Rahman, Amit Kumar Agrawal, Geetha Mohan and Lalit Gupta and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Journal of Services Marketing.