Naveen Donthu

150 papers and 17.9k indexed citations i.

Naveen Donthu has authored 150 papers that have received a total of 17.9k indexed citations. This includes 88 papers in Marketing, 60 papers in Sociology and Political Science and 39 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (57 papers), Digital Marketing and Social Media (47 papers) and Customer Service Quality and Loyalty (36 papers). Naveen Donthu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (57 papers), Digital Marketing and Social Media (47 papers) and Customer Service Quality and Loyalty (36 papers) and collaborates with scholars based in United States, India and Malaysia. Naveen Donthu's co-authors include Satish Kumar, Debidutta Pattnaik, Weng Marc Lim, Boonghee Yoo and Nitesh Pandey and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.