Yaping Chang

40 papers and 456 indexed citations i.

About

Yaping Chang is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Yaping Chang has authored 40 papers receiving a total of 456 indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Sociology and Political Science, 15 papers in Marketing and 11 papers in Social Psychology. Recurrent topics in Yaping Chang’s work include Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Technology Adoption and User Behaviour (8 papers). Yaping Chang is often cited by papers focused on Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Technology Adoption and User Behaviour (8 papers). Yaping Chang collaborates with scholars based in China, Japan and United States. Yaping Chang's co-authors include You Li, Jun Yan, Xuebing Dong, Vikas Kumar, Wei Sun, Jun Yan, Jinlong Zhang, Shichang Liang, Yong-Quan Li and Wenhong Jiang and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior.

In The Last Decade

Co-authorship network of co-authors of Yaping Chang i

Fields of papers citing papers by Yaping Chang

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Yaping Chang. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yaping Chang may publish in the future.

Countries citing papers authored by Yaping Chang

Since Specialization
Citations

This map shows the geographic impact of Yaping Chang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yaping Chang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yaping Chang more than expected).

Rankless by CCL
2025