Christian Grönroos
About
Christian Grönroos has authored 93 papers that have received a total of 19.9k indexed citations.
This includes 75 papers in Organizational Behavior and Human Resource Management, 71 papers in Marketing and 24 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (74 papers), Service and Product Innovation (48 papers) and Consumer Behavior in Brand Consumption and Identification (28 papers). Christian Grönroos is often cited by papers focused on Customer Service Quality and Loyalty (74 papers), Service and Product Innovation (48 papers) and Consumer Behavior in Brand Consumption and Identification (28 papers) and collaborates with scholars based in Finland, France and Sweden. Christian Grönroos's co-authors include Jonas Holmqvist, Yves Van Vaerenbergh, Johanna Gummerus, Katri Ojasalo and Annika Ravald and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Long Range Planning.
In The Last Decade
Fields of papers published by Christian Grönroos
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
Countries citing papers authored by Christian Grönroos
Since SpecializationCitations
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