Nancy E. Spears
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
- Marketing 39
- Consumer Behavior in Brand Consumption and Identification 32
- Consumer Retail Behavior Studies 10
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- Customer Service Quality and Loyalty 10
- Co-authors
- Surendra Nath Singh (2 shared papers)John C. Mowen (4 shared papers)Atefeh Yazdanparast (6 shared papers)Richard N. Germain (4 shared papers)Seth C. Ketron (7 shared papers)Audhesh K. Paswan (4 shared papers)Charles Blankson (4 shared papers)Gopala K. Ganesh (2 shared papers)
- Journals
- Journal of Current Issues & Research in Advertising (6 papers)Psychology and Marketing (5 papers)Journal of Consumer Behaviour (5 papers)Journal of Retailing and Consumer Services (5 papers)Journal of Advertising (4 papers)
- Partner nations
- United StatesLatviaGhana
In The Last Decade
Nancy E. Spears
55 papers receiving 2.5k citations
Nancy E. Spears's Hit Papers
Peers
Comparison fields: 5 of 98
- Marketing 1.7k
- Information Systems and Management 361
- Organizational Behavior and Human Resource Management 498
- Sociology and Political Science 1.3k
- Applied Psychology 126
Countries citing papers authored by Nancy E. Spears
This map shows the geographic impact of Nancy E. Spears's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nancy E. Spears with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nancy E. Spears more than expected).
Fields of papers citing papers by Nancy E. Spears
This network shows the impact of papers produced by Nancy E. Spears. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nancy E. Spears. The network helps show where Nancy E. Spears may publish in the future.
Co-authors
The 25 scholars most cited alongside Nancy E. Spears, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 55 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Measuring Attitude toward the Brand and Purchase Intentions Hit paper breakdown → | 2004 | 1305 |
| 2 | 1999 | 255 | |
| 3 | 2001 | 69 | |
| 4 | 2014 | 68 | |
| 5 | 2007 | 67 | |
| 6 | 2005 | 64 | |
| 7 | 1996 | 60 | |
| 8 | 1999 | 53 | |
| 9 | 2012 | 52 | |
| 10 | 2004 | 43 | |
| 11 | 2000 | 40 | |
| 12 | 2005 | 38 | |
| 13 | 2003 | 37 | |
| 14 | 2007 | 36 | |
| 15 | THE IMPLICATIONS OF JUST-IN-TIME FOR LOGISTICS ORGANIZATION MANAGEMENT AND PERFORMANCE / | 1996 | 33 |
| 16 | 2016 | 33 | |
| 17 | 2006 | 31 | |
| 18 | 2019 | 29 | |
| 19 | 2012 | 28 | |
| 20 | 2013 | 24 |
About Nancy E. Spears
Nancy E. Spears is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Experimental and Cognitive Psychology, Applied Psychology and Sociology and Political Science, having authored 55 papers that have together received 2.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (32 papers), Digital Marketing and Social Media (14 papers), Consumer Retail Behavior Studies (10 papers), Customer Service Quality and Loyalty (10 papers), Behavioral Health and Interventions (8 papers), Media Influence and Health (7 papers), Multisensory perception and integration (6 papers) and Media, Gender, and Advertising (6 papers). The work is most often cited by research in Marketing (1.7k citations), Information Systems and Management (361 citations), Organizational Behavior and Human Resource Management (498 citations), Sociology and Political Science (1.3k citations) and Applied Psychology (126 citations). Nancy E. Spears has collaborated with scholars based in United States, Latvia and Ghana. Frequent co-authors include Surendra Nath Singh, John C. Mowen, Atefeh Yazdanparast, Richard N. Germain, Seth C. Ketron, Audhesh K. Paswan, Charles Blankson, Gopala K. Ganesh, Eric Van Steenburg and Julian Ming-Sung Cheng. Their work appears in journals such as Journal of Current Issues & Research in Advertising, Psychology and Marketing, Journal of Consumer Behaviour, Journal of Retailing and Consumer Services and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.