M.S. Balaji

94 papers and 3.8k indexed citations i.

About

M.S. Balaji has authored 94 papers that have received a total of 3.8k indexed citations. This includes 59 papers in Marketing, 54 papers in Sociology and Political Science and 39 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (47 papers), Customer Service Quality and Loyalty (38 papers) and Consumer Behavior in Brand Consumption and Identification (26 papers). M.S. Balaji is often cited by papers focused on Digital Marketing and Social Media (47 papers), Customer Service Quality and Loyalty (38 papers) and Consumer Behavior in Brand Consumption and Identification (26 papers) and collaborates with scholars based in China, India and Australia. M.S. Balaji's co-authors include Yangyang Jiang, Subhash Jha, Sanjit Kumar Roy, Kok Wei Khong and Payal S. Kapoor and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Tourism Management.

In The Last Decade

Fields of papers published by M.S. Balaji

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by M.S. Balaji

Since Specialization
Citations
Rankless by CCL
2025