M.S. Balaji
About
M.S. Balaji is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, M.S. Balaji has authored 97 papers receiving a total of 4.1k indexed citations (citations by other indexed papers that have themselves been cited), including 62 papers in Marketing, 56 papers in Sociology and Political Science and 39 papers in Organizational Behavior and Human Resource Management. Recurrent topics in M.S. Balaji’s work include Digital Marketing and Social Media (49 papers), Customer Service Quality and Loyalty (38 papers) and Consumer Behavior in Brand Consumption and Identification (28 papers). M.S. Balaji is often cited by papers focused on Digital Marketing and Social Media (49 papers), Customer Service Quality and Loyalty (38 papers) and Consumer Behavior in Brand Consumption and Identification (28 papers). M.S. Balaji collaborates with scholars based in China, India and Australia. M.S. Balaji's co-authors include Sanjit Kumar Roy, Yangyang Jiang, Subhash Jha, See Kwong Goh, Kok Wei Khong, Alain Yee‐Loong Chong, Balaji Krishnan, Aditi Sarkar Sengupta, Charles Jebarajakirthy and Ali Quazi and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Tourism Management.
In The Last Decade
Co-authorship network of co-authors of M.S. Balaji i
Fields of papers citing papers by M.S. Balaji
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by M.S. Balaji. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where M.S. Balaji may publish in the future.
Countries citing papers authored by M.S. Balaji
Since SpecializationCitations
This map shows the geographic impact of M.S. Balaji's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by M.S. Balaji with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites M.S. Balaji more than expected).
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