Sanjay Putrevu
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Technology Adoption and User Behaviour
Papers in
- Marketing 32
- Consumer Behavior in Brand Consumption and Identification 26
- Consumer Market Behavior and Pricing 7
- Consumer Retail Behavior Studies 5
- Environmental Sustainability in Business 4
- Marketing and Advertising Strategies 4
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- Digital Marketing and Social Media 15
- Co-authors
- Kenneth R. Lord (19 shared papers)James W. Gentry (5 shared papers)Clifford J. Shultz (2 shared papers)Brian T. Ratchford (1 shared paper)H. G. Parsa (4 shared papers)Suraj Commuri (1 shared paper)Anthony Pecotich (2 shared papers)Marianna Sigala (1 shared paper)
- Journals
- Journal of Current Issues & Research in Advertising (6 papers)Journal of Advertising (4 papers)Journal of Business Research (3 papers)Journal of Retailing and Consumer Services (3 papers)Psychology and Marketing (2 papers)
- Partner nations
- United StatesCanadaHong Kong
In The Last Decade
Sanjay Putrevu
40 papers receiving 2.0k citations
Peers
Comparison fields: 5 of 102
- Marketing 1.6k
- Information Systems and Management 258
- Organizational Behavior and Human Resource Management 359
- Applied Psychology 125
- Gender Studies 232
Countries citing papers authored by Sanjay Putrevu
This map shows the geographic impact of Sanjay Putrevu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sanjay Putrevu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sanjay Putrevu more than expected).
Fields of papers citing papers by Sanjay Putrevu
This network shows the impact of papers produced by Sanjay Putrevu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sanjay Putrevu. The network helps show where Sanjay Putrevu may publish in the future.
Co-authors
The 25 scholars most cited alongside Sanjay Putrevu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 41 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1994 | 508 | |
| 2 | 2006 | 175 | |
| 3 | 1997 | 170 | |
| 4 | How Now Ralph Lauren? the Separation of Brand and Product in a Counterfeit Culture | 2001 | 160 |
| 5 | 2004 | 124 | |
| 6 | 2008 | 111 | |
| 7 | 2014 | 99 | |
| 8 | 2009 | 94 | |
| 9 | 2004 | 87 | |
| 10 | 2003 | 74 | |
| 11 | 2009 | 68 | |
| 12 | 1993 | 58 | |
| 13 | 2005 | 57 | |
| 14 | 2012 | 46 | |
| 15 | 2010 | 43 | |
| 16 | 2003 | 41 | |
| 17 | 1998 | 34 | |
| 18 | 2011 | 32 | |
| 19 | 1998 | 31 | |
| 20 | 2001 | 29 |
About Sanjay Putrevu
Sanjay Putrevu is a scholar working on Marketing, Sociology and Political Science, Applied Psychology, Gender Studies and Literature and Literary Theory, having authored 41 papers that have together received 2.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (15 papers), Consumer Market Behavior and Pricing (7 papers), Behavioral Health and Interventions (5 papers), Consumer Retail Behavior Studies (5 papers), Media Influence and Health (5 papers), Environmental Sustainability in Business (4 papers) and Marketing and Advertising Strategies (4 papers). The work is most often cited by research in Marketing (1.6k citations), Information Systems and Management (258 citations), Organizational Behavior and Human Resource Management (359 citations), Applied Psychology (125 citations) and Gender Studies (232 citations). Sanjay Putrevu has collaborated with scholars based in United States, Canada and Hong Kong. Frequent co-authors include Kenneth R. Lord, James W. Gentry, Clifford J. Shultz, Brian T. Ratchford, H. G. Parsa, Suraj Commuri, Anthony Pecotich, Marianna Sigala, Gunae Choi and David McNeil Smith. Their work appears in journals such as Journal of Current Issues & Research in Advertising, Journal of Advertising, Journal of Business Research, Journal of Retailing and Consumer Services and Psychology and Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.