Robert J. Kent
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- General Decision Sciences top 2%
- Decision-Making and Behavioral Economics
Papers in
- Marketing 20
- Consumer Behavior in Brand Consumption and Identification 17
- Consumer Market Behavior and Pricing 10
-
- Digital Marketing and Social Media 7
- Co-authors
- Chris T. Allen (3 shared papers)James J. Kellaris (7 shared papers)Stephen J. Hoch (3 shared papers)Brian Wansink (3 shared papers)Srini S. Srinivasan (1 shared paper)Patrick D. Lynch (1 shared paper)David A. Schweidel (3 shared papers)Karen A. Machleit (2 shared papers)
- Journals
- Journal of Advertising Research (6 papers)Journal of Marketing Communications (5 papers)Journal of Marketing (4 papers)Journal of Consumer Psychology (4 papers)Marketing Letters (2 papers)
- Partner nations
- United StatesSwitzerland
In The Last Decade
Robert J. Kent
27 papers receiving 2.0k citations
Robert J. Kent's Hit Papers
Peers
Comparison fields: 5 of 84
- Marketing 1.5k
- General Decision Sciences 157
- Information Systems and Management 304
- Organizational Behavior and Human Resource Management 405
- Applied Psychology 133
Countries citing papers authored by Robert J. Kent
This map shows the geographic impact of Robert J. Kent's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert J. Kent with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert J. Kent more than expected).
Fields of papers citing papers by Robert J. Kent
This network shows the impact of papers produced by Robert J. Kent. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert J. Kent. The network helps show where Robert J. Kent may publish in the future.
Co-authors
The 16 scholars most cited alongside Robert J. Kent, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 29 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity Hit paper breakdown → | 1994 | 603 |
| 2 | 2001 | 267 | |
| 3 | 1992 | 236 | |
| 4 | 1998 | 221 | |
| 5 | 1994 | 217 | |
| 6 | 1998 | 160 | |
| 7 | 1993 | 148 | |
| 8 | Exploring Tempo and Modality Effects, on Consumer Responses to Music | 1991 | 58 |
| 9 | 1990 | 39 | |
| 10 | 1993 | 37 | |
| 11 | 1993 | 36 | |
| 12 | 2010 | 36 | |
| 13 | 2001 | 33 | |
| 14 | 2010 | 27 | |
| 15 | 1992 | 20 | |
| 16 | 1995 | 19 | |
| 17 | 2010 | 18 | |
| 18 | 2013 | 16 | |
| 19 | 1992 | 9 | |
| 20 | 1993 | 9 |
About Robert J. Kent
Robert J. Kent is a scholar working on Marketing, Sociology and Political Science, Cognitive Neuroscience, Literature and Literary Theory and Experimental and Cognitive Psychology, having authored 29 papers that have together received 2.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (17 papers), Consumer Market Behavior and Pricing (10 papers), Digital Marketing and Social Media (7 papers), Media Influence and Health (5 papers), Color perception and design (4 papers), Memory Processes and Influences (3 papers), Multisensory perception and integration (3 papers) and Digital Platforms and Economics (3 papers). The work is most often cited by research in Marketing (1.5k citations), General Decision Sciences (157 citations), Information Systems and Management (304 citations), Organizational Behavior and Human Resource Management (405 citations) and Applied Psychology (133 citations). Robert J. Kent has collaborated with scholars based in United States and Switzerland. Frequent co-authors include Chris T. Allen, James J. Kellaris, Stephen J. Hoch, Brian Wansink, Srini S. Srinivasan, Patrick D. Lynch, David A. Schweidel, Karen A. Machleit, Srinivasan Swaminathan and Ivan L. Sucharski. Their work appears in journals such as Journal of Advertising Research, Journal of Marketing Communications, Journal of Marketing, Journal of Consumer Psychology and Marketing Letters.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.