Atefeh Yazdanparast
About
Atefeh Yazdanparast has authored 36 papers that have received a total of 653 indexed citations.
This includes 20 papers in Marketing, 17 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (12 papers) and Consumer Retail Behavior Studies (7 papers). Atefeh Yazdanparast is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (12 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in United States, United Kingdom and United Arab Emirates. Atefeh Yazdanparast's co-authors include Nancy Spears, Mohammadali Zolfagharian, Yasser Alhenawi, Ila Manuj and Kirsten Cowan and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and European Journal of Marketing.
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