Journal of Current Issues & Research in Advertising

13.5k citations
521 papers · · active since 2016

Impact in

Papers in

    • Consumer Behavior in Brand Consumption and Identification 335
    • Consumer Market Behavior and Pricing 32
    • Marketing and Advertising Strategies 31
    • Media, Gender, and Advertising 107

Journal of Current Issues & Research in Advertising

491 papers receiving 12.3k citations

Peers

Journal of Current Issues & Research in Advertising
Comparison fields: 5 of 147
  • Marketing 8.4k
  • Information Systems and Management 1.9k
  • Gender Studies 2.5k
  • Sociology and Political Science 7.7k
  • Literature and Literary Theory 1.9k
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Journal of Current Issues & Research in Advertising relative to Young Consumers Insight and Ideas for Responsible Marketers United States Young Consumers Insight and Ideas for Responsible Marketers's profile →
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Citations per year

Countries where authors publish in Journal of Current Issues & Research in Advertising

Since Specialization
Citations

This map shows the geographic impact of research published in Journal of Current Issues & Research in Advertising. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Current Issues & Research in Advertising with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Current Issues & Research in Advertising more than expected).

Fields of papers published in Journal of Current Issues & Research in Advertising

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Journal of Current Issues & Research in Advertising. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Current Issues & Research in Advertising.

About Journal of Current Issues & Research in Advertising

The 521 papers published in Journal of Current Issues & Research in Advertising in the last decades have received a total of 13.5k indexed citations . Papers published in Journal of Current Issues & Research in Advertising usually cover Marketing (365 papers), Gender Studies (119 papers), Literature and Literary Theory (104 papers), Applied Psychology (41 papers) and Sociology and Political Science (262 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (335 papers), Digital Marketing and Social Media (200 papers), Media, Gender, and Advertising (107 papers), Media Influence and Health (98 papers), Behavioral Health and Interventions (40 papers), Consumer Market Behavior and Pricing (32 papers), Marketing and Advertising Strategies (31 papers) and Technology Adoption and User Behaviour (28 papers). The most active scholars publishing in Journal of Current Issues & Research in Advertising are Nancy E. Spears, Surendra Nath Singh, Robert H. Ducoffe, Pola B. Gupta, Kenneth R. Lord, James A. Karrh, Chang-Hoan Cho, Darrel D. Muehling, Louisa S. Ha and Stephen Jay Gould.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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