Sylvia Bräsel

23 papers and 2.0k indexed citations i.

About

Sylvia Bräsel is a scholar working on Marketing, Sociology and Political Science and Literature and Literary Theory. According to data from OpenAlex, Sylvia Bräsel has authored 23 papers receiving a total of 2.0k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Literature and Literary Theory. Recurrent topics in Sylvia Bräsel’s work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (7 papers) and Media Influence and Health (7 papers). Sylvia Bräsel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (7 papers) and Media Influence and Health (7 papers). Sylvia Bräsel collaborates with scholars based in United States and United Kingdom. Sylvia Bräsel's co-authors include Susan Fournier, Jennifer Aaker, James Gips, Henrik Hagtvedt and Arch G. Woodside and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Co-authorship network of co-authors of Sylvia Bräsel i

Fields of papers citing papers by Sylvia Bräsel

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sylvia Bräsel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sylvia Bräsel. The network helps show where Sylvia Bräsel may publish in the future.

Countries citing papers authored by Sylvia Bräsel

Since Specialization
Citations

This map shows the geographic impact of Sylvia Bräsel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sylvia Bräsel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sylvia Bräsel more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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