Sylvia Bräsel
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 14
- Consumer Behavior in Brand Consumption and Identification 12
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- Digital Marketing and Social Media 7
- Co-authors
- Susan Fournier (1 shared paper)Jennifer Aaker (1 shared paper)James Gips (9 shared papers)Henrik Hagtvedt (5 shared papers)Kevin L. Sample (1 shared paper)Arch G. Woodside (1 shared paper)
- Journals
- Journal of the Academy of Marketing Science (3 papers)Journal of Brand Management (2 papers)Cyberpsychology Behavior and Social Networking (2 papers)Journal of Marketing (2 papers)Journal of Consumer Research (2 papers)
- Partner nations
- United StatesUnited Kingdom
In The Last Decade
Sylvia Bräsel
23 papers receiving 2.1k citations
Sylvia Bräsel's Hit Papers
Peers
Comparison fields: 5 of 103
- Marketing 1.5k
- Organizational Behavior and Human Resource Management 513
- Information Systems and Management 222
- Sociology and Political Science 1.1k
- Experimental and Cognitive Psychology 296
Countries citing papers authored by Sylvia Bräsel
This map shows the geographic impact of Sylvia Bräsel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sylvia Bräsel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sylvia Bräsel more than expected).
Fields of papers citing papers by Sylvia Bräsel
This network shows the impact of papers produced by Sylvia Bräsel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sylvia Bräsel. The network helps show where Sylvia Bräsel may publish in the future.
Co-authors
The 6 scholars most cited alongside Sylvia Bräsel, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 23 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | When Good Brands Do Bad Hit paper breakdown → | 2004 | 1086 |
| 2 | 2013 | 266 | |
| 3 | 2011 | 204 | |
| 4 | 2017 | 147 | |
| 5 | 2019 | 109 | |
| 6 | 2015 | 104 | |
| 7 | 2010 | 56 | |
| 8 | 2015 | 50 | |
| 9 | 2008 | 45 | |
| 10 | 2015 | 39 | |
| 11 | 2013 | 33 | |
| 12 | 2008 | 32 | |
| 13 | 2017 | 30 | |
| 14 | 2012 | 16 | |
| 15 | 2008 | 15 | |
| 16 | 2011 | 8 | |
| 17 | Visual Velocity: Content Font Effects and Incidental Online Ad Exposure | 2008 | 6 |
| 18 | 2011 | 4 | |
| 19 | 2010 | 3 | |
| 20 | Feast Or Famine: How Expectations Polarize Judgments of Ambiguous Alternative Set Sizes | 2008 | 1 |
About Sylvia Bräsel
Sylvia Bräsel is a scholar working on Marketing, Sociology and Political Science, Literature and Literary Theory, Social Psychology and Experimental and Cognitive Psychology, having authored 23 papers that have together received 2.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (7 papers), Media Influence and Health (7 papers), Color perception and design (4 papers), Multisensory perception and integration (3 papers), Customer Service Quality and Loyalty (3 papers), Media, Gender, and Advertising (2 papers) and Olfactory and Sensory Function Studies (2 papers). The work is most often cited by research in Marketing (1.5k citations), Organizational Behavior and Human Resource Management (513 citations), Information Systems and Management (222 citations), Sociology and Political Science (1.1k citations) and Experimental and Cognitive Psychology (296 citations). Sylvia Bräsel has collaborated with scholars based in United States and United Kingdom. Frequent co-authors include Susan Fournier, Jennifer Aaker, James Gips, Henrik Hagtvedt, Kevin L. Sample and Arch G. Woodside. Their work appears in journals such as Journal of the Academy of Marketing Science, Journal of Brand Management, Cyberpsychology Behavior and Social Networking, Journal of Marketing and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.