Kenneth R. Lord

53 papers and 2.3k indexed citations i.

Kenneth R. Lord has authored 53 papers that have received a total of 2.3k indexed citations. This includes 28 papers in Marketing, 17 papers in Sociology and Political Science and 16 papers in Electrical and Electronic Engineering. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Silicon and Solar Cell Technologies (16 papers) and Plasmonics for Photovoltaic Devices (16 papers). Kenneth R. Lord is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Silicon and Solar Cell Technologies (16 papers) and Plasmonics for Photovoltaic Devices (16 papers) and collaborates with scholars based in United States, Canada and Hong Kong. Kenneth R. Lord's co-authors include Sanjay Putrevu, Jeffrey Yang, Subhendu Guha, Baojie Yan and Arindam Banerjee and has published in prestigious journals such as Applied Physics Letters, Journal of Consumer Research and Journal of Business Research.