Audhesh K. Paswan

107 papers and 3.2k indexed citations i.

Audhesh K. Paswan has authored 107 papers that have received a total of 3.2k indexed citations. This includes 54 papers in Marketing, 42 papers in Organizational Behavior and Human Resource Management and 36 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (42 papers), Customer Service Quality and Loyalty (36 papers) and Digital Marketing and Social Media (27 papers). Audhesh K. Paswan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (42 papers), Customer Service Quality and Loyalty (36 papers) and Digital Marketing and Social Media (27 papers) and collaborates with scholars based in United States, India and Saudi Arabia. Audhesh K. Paswan's co-authors include Francisco Guzmán, Gopala Ganesh, Pramod Iyer, Tanawat Hirunyawipada and Rajasree K. Rajamma and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Retailing.