Kaj Storbacka
Impact in
- Marketing top 0.05%
- Service and Product Innovation
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 36
- Service and Product Innovation 28
- Consumer Retail Behavior Studies 6
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- Innovation and Knowledge Management 23
- Business Strategy and Innovation 12
- Co-authors
- Adrian Payne (7 shared papers)Pennie Frow (7 shared papers)Suvi Nenonen (36 shared papers)Tore Strandvik (1 shared paper)Christian Grönroos (1 shared paper)Roderick J. Brodie (6 shared papers)Simon Knox (1 shared paper)Paul P. Maglio (1 shared paper)
- Journals
- Industrial Marketing Management (16 papers)European Journal of Marketing (4 papers)Marketing Theory (4 papers)Journal of Business and Industrial Marketing (3 papers)Journal of the Academy of Marketing Science (3 papers)
- Partner nations
- New ZealandFinlandAustralia
In The Last Decade
Kaj Storbacka
64 papers receiving 7.0k citations
Kaj Storbacka's Hit Papers
Peers
Comparison fields: 5 of 114
- Marketing 5.1k
- Organizational Behavior and Human Resource Management 3.5k
- Business and International Management 484
- Strategy and Management 2.4k
- Management of Technology and Innovation 842
Countries citing papers authored by Kaj Storbacka
This map shows the geographic impact of Kaj Storbacka's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kaj Storbacka with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kaj Storbacka more than expected).
Fields of papers citing papers by Kaj Storbacka
This network shows the impact of papers produced by Kaj Storbacka. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kaj Storbacka. The network helps show where Kaj Storbacka may publish in the future.
Co-authors
The 25 scholars most cited alongside Kaj Storbacka, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 68 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Managing the co-creation of value Hit paper breakdown → | 2007 | 2382 |
| 2 | Managing Customer Relationships for Profit: The Dynamics of RelationshipQuality Hit paper breakdown → | 1994 | 813 |
| 3 | Actor engagement as a microfoundation for value co-creation Hit paper breakdown → | 2016 | 573 |
| 4 | Co-creating brands: Diagnosing and designing the relationship experience Hit paper breakdown → | 2008 | 506 |
| 5 | 2015 | 325 | |
| 6 | 2011 | 321 | |
| 7 | 2010 | 232 | |
| 8 | 2019 | 198 | |
| 9 | 2010 | 162 | |
| 10 | 2020 | 143 | |
| 11 | 2013 | 128 | |
| 12 | 1997 | 112 | |
| 13 | 2014 | 111 | |
| 14 | 2018 | 103 | |
| 15 | 2014 | 98 | |
| 16 | 2011 | 95 | |
| 17 | 2019 | 94 | |
| 18 | 2009 | 89 | |
| 19 | 2018 | 87 | |
| 20 | 2010 | 85 |
About Kaj Storbacka
Kaj Storbacka is a scholar working on Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science and Management of Technology and Innovation, having authored 68 papers that have together received 7.6k indexed citations. Recurring topics across this work include Service and Product Innovation (28 papers), Innovation and Knowledge Management (23 papers), Customer Service Quality and Loyalty (20 papers), Business Strategy and Innovation (12 papers), Management and Organizational Studies (11 papers), Consumer Retail Behavior Studies (6 papers), Innovative Approaches in Technology and Social Development (5 papers) and Digital Marketing and Social Media (4 papers). The work is most often cited by research in Marketing (5.1k citations), Organizational Behavior and Human Resource Management (3.5k citations), Business and International Management (484 citations), Strategy and Management (2.4k citations) and Management of Technology and Innovation (842 citations). Kaj Storbacka has collaborated with scholars based in New Zealand, Finland and Australia. Frequent co-authors include Adrian Payne, Pennie Frow, Suvi Nenonen, Tore Strandvik, Christian Grönroos, Roderick J. Brodie, Simon Knox, Paul P. Maglio, Tilo Böhmann and Charlotta Windahl. Their work appears in journals such as Industrial Marketing Management, European Journal of Marketing, Marketing Theory, Journal of Business and Industrial Marketing and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.