Evert Gummesson
Impact in
- Marketing top 0.05%
- Service and Product Innovation
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 60
- Service and Product Innovation 36
- Marketing and Advertising Strategies 16
- Consumer Behavior in Brand Consumption and Identification 16
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- Customer Service Quality and Loyalty 47
- Co-authors
- Ken Bowen (1 shared paper)Christopher Lovelock (1 shared paper)Cristina Mele (12 shared papers)Christian Grönroos (2 shared papers)Francesco Polese (12 shared papers)Robert F. Lusch (1 shared paper)Stephen L. Vargo (1 shared paper)Chad Perry (1 shared paper)
In The Last Decade
Evert Gummesson
102 papers receiving 8.6k citations
Evert Gummesson's Hit Papers
Peers
Comparison fields: 5 of 126
- Marketing 5.5k
- Organizational Behavior and Human Resource Management 5.7k
- Strategy and Management 3.5k
- Management of Technology and Innovation 1.3k
- Business and International Management 328
Countries citing papers authored by Evert Gummesson
This map shows the geographic impact of Evert Gummesson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Evert Gummesson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Evert Gummesson more than expected).
Fields of papers citing papers by Evert Gummesson
This network shows the impact of papers produced by Evert Gummesson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Evert Gummesson. The network helps show where Evert Gummesson may publish in the future.
Co-authors
The 25 scholars most cited alongside Evert Gummesson, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 107 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Qualitative Methods in Management Research. Hit paper breakdown → | 1993 | 1566 |
| 2 | Whither Services Marketing? Hit paper breakdown → | 2004 | 906 |
| 3 | The new marketing—Developing long-term interactive relationships Hit paper breakdown → | 1987 | 798 |
| 4 | Making Relationship Marketing Operational Hit paper breakdown → | 1994 | 539 |
| 5 | 1991 | 421 | |
| 6 | 2005 | 345 | |
| 7 | 2007 | 343 | |
| 8 | 2010 | 317 | |
| 9 | 2011 | 268 | |
| 10 | 2002 | 248 | |
| 11 | 2004 | 236 | |
| 12 | 1997 | 231 | |
| 13 | 2003 | 219 | |
| 14 | 1996 | 211 | |
| 15 | 1998 | 211 | |
| 16 | 1998 | 208 | |
| 17 | 2006 | 208 | |
| 18 | 1994 | 175 | |
| 19 | 2002 | 148 | |
| 20 | 2007 | 139 |
About Evert Gummesson
Evert Gummesson is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Sociology and Political Science and Management of Technology and Innovation, having authored 107 papers that have together received 10.6k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (47 papers), Service and Product Innovation (36 papers), Marketing and Advertising Strategies (16 papers), Consumer Behavior in Brand Consumption and Identification (16 papers), Business Strategy and Innovation (11 papers), Management and Marketing Education (10 papers), Digital Marketing and Social Media (9 papers) and Information Systems Theories and Implementation (8 papers). The work is most often cited by research in Marketing (5.5k citations), Organizational Behavior and Human Resource Management (5.7k citations), Strategy and Management (3.5k citations), Management of Technology and Innovation (1.3k citations) and Business and International Management (328 citations). Evert Gummesson has collaborated with scholars based in Sweden, Italy and Spain. Frequent co-authors include Ken Bowen, Christopher Lovelock, Cristina Mele, Christian Grönroos, Francesco Polese, Robert F. Lusch, Stephen L. Vargo, Chad Perry, Hannu Kuusela and Elina Närvänen. Their work appears in journals such as European Journal of Marketing, Journal of Business and Industrial Marketing, International Journal of Service Industry Management, Industrial Marketing Management and Journal of Services Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.