Roderick J. Brodie

134 papers and 13.0k indexed citations i.

About

Roderick J. Brodie is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Roderick J. Brodie has authored 134 papers receiving a total of 13.0k indexed citations (citations by other indexed papers that have themselves been cited), including 91 papers in Marketing, 67 papers in Organizational Behavior and Human Resource Management and 53 papers in Sociology and Political Science. Recurrent topics in Roderick J. Brodie’s work include Customer Service Quality and Loyalty (59 papers), Consumer Behavior in Brand Consumption and Identification (46 papers) and Digital Marketing and Social Media (44 papers). Roderick J. Brodie is often cited by papers focused on Customer Service Quality and Loyalty (59 papers), Consumer Behavior in Brand Consumption and Identification (46 papers) and Digital Marketing and Social Media (44 papers). Roderick J. Brodie collaborates with scholars based in New Zealand, United States and Australia. Roderick J. Brodie's co-authors include Linda D. Hollebeek, Biljana Jurić, Mark S. Glynn, Nicole Coviello, Kaj Storbacka, Sajeev Varki, Keith Roberts, Christoph F. Breidbach, Julia A. Fehrer and Peter J. Danaher and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Roderick J. Brodie i

Fields of papers citing papers by Roderick J. Brodie

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Roderick J. Brodie. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Roderick J. Brodie. The network helps show where Roderick J. Brodie may publish in the future.

Countries citing papers authored by Roderick J. Brodie

Since Specialization
Citations

This map shows the geographic impact of Roderick J. Brodie's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Roderick J. Brodie with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Roderick J. Brodie more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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