Pierre Berthon
About
Pierre Berthon is a scholar working on Sociology and Political Science, Marketing and Strategy and Management.
According to data from OpenAlex, Pierre Berthon has authored 179 papers receiving a total of 7.1k indexed citations (citations by other indexed papers that have themselves been cited), including 74 papers in Sociology and Political Science, 66 papers in Marketing and 49 papers in Strategy and Management. Recurrent topics in Pierre Berthon’s work include Digital Marketing and Social Media (43 papers), Consumer Behavior in Brand Consumption and Identification (42 papers) and Customer Service Quality and Loyalty (31 papers). Pierre Berthon is often cited by papers focused on Digital Marketing and Social Media (43 papers), Consumer Behavior in Brand Consumption and Identification (42 papers) and Customer Service Quality and Loyalty (31 papers). Pierre Berthon collaborates with scholars based in United States, Canada and United Kingdom. Pierre Berthon's co-authors include Leyland Pitt, Michael T. Ewing, Albert Caruana, Richard T. Watson, Michael Parent, James M. Hulbert, Kirk Plangger, Arthur H. Money, Colin Campbell and Daniel Shapiro and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Communications of the ACM.
In The Last Decade
Co-authorship network of co-authors of Pierre Berthon i
Fields of papers citing papers by Pierre Berthon
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Pierre Berthon. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Pierre Berthon may publish in the future.
Countries citing papers authored by Pierre Berthon
Since SpecializationCitations
This map shows the geographic impact of Pierre Berthon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pierre Berthon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pierre Berthon more than expected).
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