Pierre Berthon

About

Pierre Berthon is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Pierre Berthon has authored 182 papers receiving a total of 7.6k indexed citations (citations by other indexed papers that have themselves been cited), including 76 papers in Sociology and Political Science, 67 papers in Marketing and 49 papers in Strategy and Management. Recurrent topics in Pierre Berthon’s work include Digital Marketing and Social Media (45 papers), Consumer Behavior in Brand Consumption and Identification (43 papers) and Customer Service Quality and Loyalty (31 papers). Pierre Berthon is often cited by papers focused on Digital Marketing and Social Media (45 papers), Consumer Behavior in Brand Consumption and Identification (43 papers) and Customer Service Quality and Loyalty (31 papers). Pierre Berthon collaborates with scholars based in United States, Canada and United Kingdom. Pierre Berthon's co-authors include Leyland Pitt, Michael T. Ewing, Albert Caruana, Richard T. Watson, Michael Parent, James M. Hulbert, Kirk Plangger, Arthur H. Money, Colin Campbell and Daniel Shapiro and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Communications of the ACM.

In The Last Decade

Co-authorship network of co-authors of Pierre Berthon

This figure shows the co-authorship network connecting the top 25 collaborators of Pierre Berthon. A scholar is included among the top collaborators of Pierre Berthon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Pierre Berthon. Pierre Berthon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Pierre Berthon

177 papers receiving 6.6k citations

Fields of papers citing papers by Pierre Berthon

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Pierre Berthon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Pierre Berthon. The network helps show where Pierre Berthon may publish in the future.

Countries citing papers authored by Pierre Berthon

Since Specialization

Citations

This map shows the geographic impact of Pierre Berthon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pierre Berthon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pierre Berthon more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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