Marketing Theory
About
The 668 papers published in Marketing Theory in the last decades have received a total of 26.1k indexed citations.
Papers published in Marketing Theory usually cover Marketing (439 papers), Sociology and Political Science (238 papers) and Organizational Behavior and Human Resource Management (209 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (320 papers), Customer Service Quality and Loyalty (132 papers) and Service and Product Innovation (118 papers). The most active scholars publishing in Marketing Theory are Mark Tadajewski, Roderick J. Brodie, Stephen Brown, James Fitchett and Hans Kjellberg.
In The Last Decade
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