Marketing Theory
About
The 695 papers published in Marketing Theory in the last decades have received a total of 27.3k indexed citations.
Papers published in Marketing Theory usually cover Marketing (454 papers), Sociology and Political Science (251 papers) and Organizational Behavior and Human Resource Management (210 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (330 papers), Customer Service Quality and Loyalty (130 papers) and Service and Product Innovation (121 papers). The most active scholars publishing in Marketing Theory are Christian Grönroos, Stephen L. Vargo, Bernard Covà, Robert F. Lusch, Mark Tadajewski, Per Skålén, Jennifer D. Chandler, María Ángeles Iniesta Bonillo, Raquel Sánchez‐Fernández and Per Echeverri.
In The Last Decade
Fields of papers published in Marketing Theory
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers published in Marketing Theory. Nodes represent fields, and links connect fields that are likely to share authors.
Countries where authors publish in Marketing Theory
Since SpecializationTotal citations of papers
This map shows the geographic distribution of research published in Marketing Theory. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Marketing Theory with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).
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