Wayne D. Hoyer
Impact in
- Marketing top 0.01%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Service and Product Innovation
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
Papers in
- Marketing 70
- Consumer Behavior in Brand Consumption and Identification 56
- Consumer Retail Behavior Studies 19
- Consumer Market Behavior and Pricing 14
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- Digital Marketing and Social Media 23
- Co-authors
- Christian Homburg (8 shared papers)Manfred Krafft (8 shared papers)Nicole Koschate (3 shared papers)Werner Reinartz (4 shared papers)J. Jeffrey Inman (3 shared papers)Harley Krohmer (11 shared papers)Steven P. Brown (1 shared paper)Bettina Nyffenegger (8 shared papers)
- Journals
- Journal of Marketing (19 papers)Journal of the Academy of Marketing Science (12 papers)Journal of Consumer Research (10 papers)Journal of Marketing Research (8 papers)Psychology and Marketing (5 papers)
- Partner nations
- United StatesGermanySwitzerland
In The Last Decade
Wayne D. Hoyer
117 papers receiving 13.5k citations
Wayne D. Hoyer's Hit Papers
Peers
Comparison fields: 5 of 154
- Marketing 9.3k
- Organizational Behavior and Human Resource Management 5.1k
- Information Systems and Management 1.7k
- Tourism, Leisure and Hospitality Management 300
- General Decision Sciences 318
Countries citing papers authored by Wayne D. Hoyer
This map shows the geographic impact of Wayne D. Hoyer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wayne D. Hoyer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wayne D. Hoyer more than expected).
Fields of papers citing papers by Wayne D. Hoyer
This network shows the impact of papers produced by Wayne D. Hoyer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wayne D. Hoyer. The network helps show where Wayne D. Hoyer may publish in the future.
Co-authors
The 25 scholars most cited alongside Wayne D. Hoyer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 122 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The Customer Relationship Management Process: Its Measurement and Impact on Performance Hit paper breakdown → | 2004 | 1084 |
| 2 | The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products Hit paper breakdown → | 2006 | 952 |
| 3 | Consumer Cocreation in New Product Development Hit paper breakdown → | 2010 | 944 |
| 4 | Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self Hit paper breakdown → | 2011 | 925 |
| 5 | Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay Hit paper breakdown → | 2005 | 845 |
| 6 | Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product Hit paper breakdown → | 1990 | 657 |
| 7 | Transforming the Customer Experience through New Technologies Hit paper breakdown → | 2020 | 557 |
| 8 | An Examination of Consumer Decision Making for a Common Repeat Purchase Product Hit paper breakdown → | 1984 | 555 |
| 9 | Social Identity and the Service-Profit Chain Hit paper breakdown → | 2009 | 510 |
| 10 | 1996 | 429 | |
| 11 | 1986 | 384 | |
| 12 | 1990 | 364 | |
| 13 | 2001 | 363 | |
| 14 | 2002 | 360 | |
| 15 | 1998 | 353 | |
| 16 | 2005 | 319 | |
| 17 | 1996 | 295 | |
| 18 | 1994 | 284 | |
| 19 | Planned versus impulse purchase behavior. | 1986 | 275 |
| 20 | 2006 | 264 |
About Wayne D. Hoyer
Wayne D. Hoyer is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Social Psychology and Strategy and Management, having authored 122 papers that have together received 15.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (56 papers), Customer Service Quality and Loyalty (31 papers), Digital Marketing and Social Media (23 papers), Consumer Retail Behavior Studies (19 papers), Consumer Market Behavior and Pricing (14 papers), Behavioral Health and Interventions (8 papers), Humor Studies and Applications (6 papers) and Psychology of Moral and Emotional Judgment (5 papers). The work is most often cited by research in Marketing (9.3k citations), Organizational Behavior and Human Resource Management (5.1k citations), Information Systems and Management (1.7k citations), Tourism, Leisure and Hospitality Management (300 citations) and General Decision Sciences (318 citations). Wayne D. Hoyer has collaborated with scholars based in United States, Germany and Switzerland. Frequent co-authors include Christian Homburg, Manfred Krafft, Nicole Koschate, Werner Reinartz, J. Jeffrey Inman, Harley Krohmer, Steven P. Brown, Bettina Nyffenegger, Rajagopal Raghunathan and Rebecca Walker Naylor. Their work appears in journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Marketing Research and Psychology and Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.