Wayne D. Hoyer

110 papers and 13.0k indexed citations i.

Wayne D. Hoyer has authored 110 papers that have received a total of 13.0k indexed citations. This includes 67 papers in Marketing, 32 papers in Organizational Behavior and Human Resource Management and 31 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (55 papers), Customer Service Quality and Loyalty (30 papers) and Digital Marketing and Social Media (22 papers). Wayne D. Hoyer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (55 papers), Customer Service Quality and Loyalty (30 papers) and Digital Marketing and Social Media (22 papers) and collaborates with scholars based in United States, Germany and Switzerland. Wayne D. Hoyer's co-authors include Jacob Jacoby, Christian Homburg, Dana L. Alden, Harley Krohmer and Nicole Koschate‐Fischer and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Journal of Applied Psychology.