Susan M. Broniarczyk
About
Susan M. Broniarczyk is a scholar working on Marketing, General Decision Sciences and Sociology and Political Science.
According to data from OpenAlex, Susan M. Broniarczyk has authored 38 papers receiving a total of 3.1k indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 12 papers in General Decision Sciences and 11 papers in Sociology and Political Science. Recurrent topics in Susan M. Broniarczyk’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Decision-Making and Behavioral Economics (12 papers) and Consumer Market Behavior and Pricing (9 papers). Susan M. Broniarczyk is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Decision-Making and Behavioral Economics (12 papers) and Consumer Market Behavior and Pricing (9 papers). Susan M. Broniarczyk collaborates with scholars based in United States, China and Australia. Susan M. Broniarczyk's co-authors include Joseph W. Alba, Leigh McAlister, Wayne D. Hoyer, Peter West, Jill Griffin, Morgan K. Ward, Andrew D. Gershoff, Szu‐chi Huang, Barbara E. Kahn and Joel E. Urbany and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing Research and Journal of Consumer Research.
In The Last Decade
Co-authorship network of co-authors of Susan M. Broniarczyk i
Fields of papers citing papers by Susan M. Broniarczyk
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Susan M. Broniarczyk. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Susan M. Broniarczyk may publish in the future.
Countries citing papers authored by Susan M. Broniarczyk
Since SpecializationCitations
This map shows the geographic impact of Susan M. Broniarczyk's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susan M. Broniarczyk with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susan M. Broniarczyk more than expected).
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