Jacob Jacoby
Impact in
- Marketing top 0.02%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
Papers in
- Marketing 40
- Consumer Behavior in Brand Consumption and Identification 32
- Consumer Market Behavior and Pricing 8
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- Decision-Making and Behavioral Economics 7
- Co-authors
- Robert W. Chestnut (10 shared papers)Jerry C. Olson (5 shared papers)George J. Szybillo (7 shared papers)David Mazursky (8 shared papers)Eric N. Berkowitz (1 shared paper)James J. Jaccard (7 shared papers)Wayne D. Hoyer (21 shared papers)Thomas F. Dietvorst (2 shared papers)
- Journals
- Journal of Marketing Research (16 papers)Journal of Marketing (13 papers)Journal of Consumer Research (12 papers)Journal of Applied Psychology (9 papers)Journal of Consumer Psychology (4 papers)
- Partner nations
- United StatesGermanyIsrael
In The Last Decade
Jacob Jacoby
119 papers receiving 12.6k citations
Jacob Jacoby's Hit Papers
Peers
Comparison fields: 5 of 184
- Marketing 8.3k
- Organizational Behavior and Human Resource Management 4.8k
- General Decision Sciences 655
- Tourism, Leisure and Hospitality Management 544
- Information Systems and Management 2.2k
Countries citing papers authored by Jacob Jacoby
This map shows the geographic impact of Jacob Jacoby's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jacob Jacoby with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jacob Jacoby more than expected).
Fields of papers citing papers by Jacob Jacoby
This network shows the impact of papers produced by Jacob Jacoby. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jacob Jacoby. The network helps show where Jacob Jacoby may publish in the future.
Co-authors
The 25 scholars most cited alongside Jacob Jacoby, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 125 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Brand Loyalty: Measurement and Management Hit paper breakdown → | 1978 | 1127 |
| 2 | Brand Loyalty Vs. Repeat Purchasing Behavior Hit paper breakdown → | 1973 | 871 |
| 3 | The Components of Perceived Risk Hit paper breakdown → | 1972 | 848 |
| 4 | 2002 | 836 | |
| 5 | Brand Loyalty: Measurement and Management Hit paper breakdown → | 1978 | 802 |
| 6 | Cue Utilization in the Quality Perception Process Hit paper breakdown → | 1972 | 624 |
| 7 | Brand Choice Behavior as a Function of Information Load Hit paper breakdown → | 1974 | 556 |
| 8 | 1974 | 530 | |
| 9 | Price, brand name, and product composition characteristics as determinants of perceived quality. Hit paper breakdown → | 1971 | 503 |
| 10 | 1971 | 451 | |
| 11 | Exploring the Development of Store Images | 1986 | 436 |
| 12 | Brand Loyalty vs. Repeat Purchasing Behavior Hit paper breakdown → | 1973 | 408 |
| 13 | 1974 | 389 | |
| 14 | 1984 | 376 | |
| 15 | Perceived quality : how consumers view stores and merchandise | 1985 | 366 |
| 16 | 1977 | 304 | |
| 17 | 1974 | 280 | |
| 18 | 1978 | 259 | |
| 19 | 1972 | 253 | |
| 20 | 1976 | 243 |
About Jacob Jacoby
Jacob Jacoby is a scholar working on Marketing, General Decision Sciences, Experimental and Cognitive Psychology, Management Science and Operations Research and Applied Psychology, having authored 125 papers that have together received 14.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (32 papers), Digital Marketing and Social Media (8 papers), Consumer Market Behavior and Pricing (8 papers), Customer Service Quality and Loyalty (7 papers), Decision-Making and Behavioral Economics (7 papers), Cognitive and psychological constructs research (6 papers), Behavioral Health and Interventions (5 papers) and Sensory Analysis and Statistical Methods (5 papers). The work is most often cited by research in Marketing (8.3k citations), Organizational Behavior and Human Resource Management (4.8k citations), General Decision Sciences (655 citations), Tourism, Leisure and Hospitality Management (544 citations) and Information Systems and Management (2.2k citations). Jacob Jacoby has collaborated with scholars based in United States, Germany and Israel. Frequent co-authors include Robert W. Chestnut, Jerry C. Olson, George J. Szybillo, David Mazursky, Eric N. Berkowitz, James J. Jaccard, Wayne D. Hoyer, Thomas F. Dietvorst, Maureen Morrin and Alfred Kuß. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Applied Psychology and Journal of Consumer Psychology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.