Jacob Jacoby

108 papers and 10.0k indexed citations i.

Jacob Jacoby has authored 108 papers that have received a total of 10.0k indexed citations. This includes 37 papers in Marketing, 18 papers in Sociology and Political Science and 10 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (29 papers), Consumer Market Behavior and Pricing (8 papers) and Digital Marketing and Social Media (8 papers). Jacob Jacoby is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (29 papers), Consumer Market Behavior and Pricing (8 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, Germany and Israel. Jacob Jacoby's co-authors include Wayne D. Hoyer, Alfred Kuß, George J. Szybillo, Maureen Morrin and Robert W. Chestnut and has published in prestigious journals such as PLoS ONE, Journal of Marketing and Journal of Applied Psychology.