Bettina Nyffenegger

About

Bettina Nyffenegger is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Bettina Nyffenegger has authored 6 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Bettina Nyffenegger’s work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (2 papers) and Customer Service Quality and Loyalty (2 papers). Bettina Nyffenegger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (2 papers) and Customer Service Quality and Loyalty (2 papers). Bettina Nyffenegger collaborates with scholars based in Switzerland and United States. Bettina Nyffenegger's co-authors include Harley Krohmer, Wayne D. Hoyer, Lucia Malär, Andreas Hack, Reinhard Prügl and Kristen Madison and has published in prestigious journals such as Journal of Marketing, Journal of Business Ethics and Journal of the Academy of Marketing Science.

In The Last Decade

Co-authorship network of co-authors of Bettina Nyffenegger i

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Fields of papers citing papers by Bettina Nyffenegger

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bettina Nyffenegger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bettina Nyffenegger. The network helps show where Bettina Nyffenegger may publish in the future.

Countries citing papers authored by Bettina Nyffenegger

Since Specialization

Citations

This map shows the geographic impact of Bettina Nyffenegger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bettina Nyffenegger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bettina Nyffenegger more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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