Hans Baumgartner

90 papers and 11.8k indexed citations i.

Hans Baumgartner has authored 90 papers that have received a total of 11.8k indexed citations. This includes 41 papers in Marketing, 26 papers in Sociology and Political Science and 20 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (38 papers), Behavioral Health and Interventions (19 papers) and Customer Service Quality and Loyalty (15 papers). Hans Baumgartner is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (38 papers), Behavioral Health and Interventions (19 papers) and Customer Service Quality and Loyalty (15 papers) and collaborates with scholars based in United States, Belgium and The Netherlands. Hans Baumgartner's co-authors include Bert Weijters, Rik Pieters, Jan‐Benedict E.M. Steenkamp, Mita Sujan and Richard P. Bagozzi and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.