Hans Baumgartner
Impact in
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
Papers in
- Marketing 42
- Consumer Behavior in Brand Consumption and Identification 39
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- Social and Intergroup Psychology 14
- Digital Marketing and Social Media 7
- Co-authors
- Jan‐Benedict E.M. Steenkamp (6 shared papers)Jan-Benedict E.M. Steenkamp (4 shared papers)Rik Pieters (14 shared papers)Bert Weijters (19 shared papers)Rajdeep Grewal (1 shared paper)Joseph A. Cote (1 shared paper)John Hulland (1 shared paper)Keith Marion Smith (1 shared paper)
- Journals
- Journal of Marketing Research (11 papers)Journal of Consumer Psychology (9 papers)Journal of Consumer Research (8 papers)International Journal of Research in Marketing (8 papers)Journal of the Academy of Marketing Science (2 papers)
- Partner nations
- United StatesNetherlandsBelgium
In The Last Decade
Hans Baumgartner
97 papers receiving 12.4k citations
Hans Baumgartner's Hit Papers
Peers
Comparison fields: 5 of 184
- Marketing 5.3k
- Organizational Behavior and Human Resource Management 3.5k
- Tourism, Leisure and Hospitality Management 324
- Information Systems and Management 1.5k
- Applied Psychology 1.0k
Countries citing papers authored by Hans Baumgartner
This map shows the geographic impact of Hans Baumgartner's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hans Baumgartner with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hans Baumgartner more than expected).
Fields of papers citing papers by Hans Baumgartner
This network shows the impact of papers produced by Hans Baumgartner. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hans Baumgartner. The network helps show where Hans Baumgartner may publish in the future.
Co-authors
The 25 scholars most cited alongside Hans Baumgartner, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 107 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Assessing Measurement Invariance in Cross‐National Consumer Research Hit paper breakdown → | 1998 | 3786 |
| 2 | Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing Hit paper breakdown → | 2004 | 957 |
| 3 | Response Styles in Marketing Research: A Cross-National Investigation Hit paper breakdown → | 2001 | 905 |
| 4 | Marketing survey research best practices: evidence and recommendations from a review of JAMS articles Hit paper breakdown → | 2017 | 775 |
| 5 | The Role of Optimum Stimulation Level in Exploratory Consumer Behavior Hit paper breakdown → | 1992 | 529 |
| 6 | 1996 | 455 | |
| 7 | 2003 | 384 | |
| 8 | 2000 | 346 | |
| 9 | 1995 | 336 | |
| 10 | 1992 | 327 | |
| 11 | 2002 | 318 | |
| 12 | 2004 | 306 | |
| 13 | 2010 | 304 | |
| 14 | 2012 | 264 | |
| 15 | 2013 | 259 | |
| 16 | 1995 | 199 | |
| 17 | 1997 | 195 | |
| 18 | 2002 | 189 | |
| 19 | 2008 | 182 | |
| 20 | The biasing effect of common method variance: some clarifications Hit paper breakdown → | 2021 | 177 |
About Hans Baumgartner
Hans Baumgartner is a scholar working on Marketing, Sociology and Political Science, Applied Psychology, Organizational Behavior and Human Resource Management and Social Psychology, having authored 107 papers that have together received 13.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (39 papers), Behavioral Health and Interventions (19 papers), Customer Service Quality and Loyalty (17 papers), Social and Intergroup Psychology (14 papers), Media Influence and Health (8 papers), Digital Marketing and Social Media (7 papers), Wine Industry and Tourism (7 papers) and Cultural Differences and Values (7 papers). The work is most often cited by research in Marketing (5.3k citations), Organizational Behavior and Human Resource Management (3.5k citations), Tourism, Leisure and Hospitality Management (324 citations), Information Systems and Management (1.5k citations) and Applied Psychology (1.0k citations). Hans Baumgartner has collaborated with scholars based in United States, Netherlands and Belgium. Frequent co-authors include Jan‐Benedict E.M. Steenkamp, Jan-Benedict E.M. Steenkamp, Rik Pieters, Bert Weijters, Rajdeep Grewal, Joseph A. Cote, John Hulland, Keith Marion Smith, Sunghwan Yi and Mita Sujan. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Psychology, Journal of Consumer Research, International Journal of Research in Marketing and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.