Ashesh Mukherjee
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
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- Technology Adoption and User Behaviour
Papers in
- Marketing 14
- Consumer Behavior in Brand Consumption and Identification 14
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- Digital Marketing and Social Media 5
- Social and Intergroup Psychology 3
- Psychology of Social Influence 2
- Co-authors
- Wayne D. Hoyer (4 shared papers)Dana L. Alden (2 shared papers)Andrew D. Gershoff (7 shared papers)Anirban Mukhopadhyay (5 shared papers)Laurette Dubé (3 shared papers)Seung Yun Lee (4 shared papers)Thomas A. Burnham (2 shared papers)Torben Hansen (1 shared paper)
- Journals
- Journal of Consumer Research (4 papers)Journal of Consumer Psychology (2 papers)Journal of Advertising (2 papers)Journal of Business Research (2 papers)Psychology and Marketing (2 papers)
- Partner nations
- CanadaUnited StatesHong Kong
In The Last Decade
Ashesh Mukherjee
21 papers receiving 912 citations
Peers
Comparison fields: 5 of 82
- Marketing 587
- Information Systems and Management 169
- Applied Psychology 113
- General Decision Sciences 36
- Literature and Literary Theory 146
Countries citing papers authored by Ashesh Mukherjee
This map shows the geographic impact of Ashesh Mukherjee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ashesh Mukherjee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ashesh Mukherjee more than expected).
Fields of papers citing papers by Ashesh Mukherjee
This network shows the impact of papers produced by Ashesh Mukherjee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ashesh Mukherjee. The network helps show where Ashesh Mukherjee may publish in the future.
Co-authors
The 10 scholars most cited alongside Ashesh Mukherjee, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2001 | 363 | |
| 2 | 2000 | 201 | |
| 3 | 2003 | 117 | |
| 4 | 2004 | 86 | |
| 5 | 2003 | 73 | |
| 6 | 2012 | 73 | |
| 7 | 2016 | 27 | |
| 8 | 2017 | 19 | |
| 9 | 2000 | 15 | |
| 10 | 2011 | 13 | |
| 11 | 2020 | 11 | |
| 12 | 2007 | 7 | |
| 13 | 2023 | 3 | |
| 14 | 2020 | 3 | |
| 15 | The Effect of Scarcity on Product Evaluation | 2011 | 2 |
| 16 | The Use of Humor in Threat-Related Advertising: an Experiential Processing Perspective | 2001 | 2 |
| 17 | 2018 | 2 | |
| 18 | Special Session Summary the Relationship Between Rational and Experiential Processing: Conflict, Complicity, Or Independence? | 2003 | 1 |
| 19 | 2008 | 1 | |
| 20 | 2006 | 1 |
About Ashesh Mukherjee
Ashesh Mukherjee is a scholar working on Marketing, Sociology and Political Science, Applied Psychology, Social Psychology and Cognitive Neuroscience, having authored 24 papers that have together received 1.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Behavioral Health and Interventions (7 papers), Digital Marketing and Social Media (5 papers), Humor Studies and Applications (4 papers), Social and Intergroup Psychology (3 papers), Psychology of Moral and Emotional Judgment (2 papers), Psychology of Social Influence (2 papers) and Decision-Making and Behavioral Economics (1 paper). The work is most often cited by research in Marketing (587 citations), Information Systems and Management (169 citations), Applied Psychology (113 citations), General Decision Sciences (36 citations) and Literature and Literary Theory (146 citations). Ashesh Mukherjee has collaborated with scholars based in Canada, United States and Hong Kong. Frequent co-authors include Wayne D. Hoyer, Dana L. Alden, Andrew D. Gershoff, Anirban Mukhopadhyay, Laurette Dubé, Seung Yun Lee, Thomas A. Burnham, Torben Hansen, Thyra Uth Thomsen and Seung Lee. Their work appears in journals such as Journal of Consumer Research, Journal of Consumer Psychology, Journal of Advertising, Journal of Business Research and Psychology and Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.