Aron O’Cass
Impact in
- Marketing top 0.02%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
Papers in
- Marketing 88
- Consumer Behavior in Brand Consumption and Identification 60
- Service and Product Innovation 18
- Consumer Retail Behavior Studies 15
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- Customer Service Quality and Loyalty 55
- Co-authors
- Liem Viet Ngo (20 shared papers)Debra Grace (13 shared papers)Jamie Carlson (10 shared papers)Jay Weerawardena (7 shared papers)Phyra Sok (15 shared papers)Tino Oresti Fenech (2 shared papers)Andy Wei Hao (1 shared paper)Weng Marc Lim (1 shared paper)
- Journals
- Industrial Marketing Management (15 papers)European Journal of Marketing (12 papers)Journal of Services Marketing (10 papers)Journal of Business Research (9 papers)Journal of Retailing and Consumer Services (8 papers)
- Partner nations
- AustraliaUnited KingdomUnited States
In The Last Decade
Aron O’Cass
153 papers receiving 10.9k citations
Aron O’Cass's Hit Papers
Peers
Comparison fields: 5 of 154
- Marketing 6.2k
- Organizational Behavior and Human Resource Management 3.6k
- Business and International Management 566
- Information Systems and Management 1.8k
- Strategy and Management 3.2k
Countries citing papers authored by Aron O’Cass
This map shows the geographic impact of Aron O’Cass's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Aron O’Cass with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Aron O’Cass more than expected).
Fields of papers citing papers by Aron O’Cass
This network shows the impact of papers produced by Aron O’Cass. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Aron O’Cass. The network helps show where Aron O’Cass may publish in the future.
Co-authors
The 25 scholars most cited alongside Aron O’Cass, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 157 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) Hit paper breakdown → | 2021 | 1292 |
| 2 | Exploring consumer status and conspicuous consumption Hit paper breakdown → | 2004 | 593 |
| 3 | 2003 | 499 | |
| 4 | 2002 | 461 | |
| 5 | 2004 | 427 | |
| 6 | 2000 | 372 | |
| 7 | 2005 | 336 | |
| 8 | 2010 | 266 | |
| 9 | 2012 | 252 | |
| 10 | 2004 | 237 | |
| 11 | 2012 | 218 | |
| 12 | 2008 | 212 | |
| 13 | 2018 | 198 | |
| 14 | 2009 | 191 | |
| 15 | 2003 | 174 | |
| 16 | 2011 | 172 | |
| 17 | 2003 | 171 | |
| 18 | 2007 | 166 | |
| 19 | 2009 | 159 | |
| 20 | 1996 | 151 |
About Aron O’Cass
Aron O’Cass is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management and Management of Technology and Innovation, having authored 157 papers that have together received 12.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (60 papers), Customer Service Quality and Loyalty (55 papers), Digital Marketing and Social Media (43 papers), Innovation and Knowledge Management (33 papers), Service and Product Innovation (18 papers), Consumer Retail Behavior Studies (15 papers), Technology Adoption and User Behaviour (14 papers) and Entrepreneurship Studies and Influences (14 papers). The work is most often cited by research in Marketing (6.2k citations), Organizational Behavior and Human Resource Management (3.6k citations), Business and International Management (566 citations), Information Systems and Management (1.8k citations) and Strategy and Management (3.2k citations). Aron O’Cass has collaborated with scholars based in Australia, United Kingdom and United States. Frequent co-authors include Liem Viet Ngo, Debra Grace, Jamie Carlson, Jay Weerawardena, Phyra Sok, Tino Oresti Fenech, Andy Wei Hao, Weng Marc Lim, Stefano Bresciani and Justin Paul. Their work appears in journals such as Industrial Marketing Management, European Journal of Marketing, Journal of Services Marketing, Journal of Business Research and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.