Richard P. Bagozzi
About
Richard P. Bagozzi has authored 336 papers that have received a total of 93.5k indexed citations.
This includes 113 papers in Social Psychology, 98 papers in Sociology and Political Science and 80 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (71 papers), Behavioral Health and Interventions (63 papers) and Cultural Differences and Values (50 papers). Richard P. Bagozzi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (71 papers), Behavioral Health and Interventions (63 papers) and Cultural Differences and Values (50 papers) and collaborates with scholars based in United States, Italy and The Netherlands. Richard P. Bagozzi's co-authors include Youjae Yi, Utpal M. Dholakia, Silvia Grappi, Simona Romani and Willem J. M. I. Verbeke and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Strategic Management Journal.
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