Richard P. Bagozzi

146.1k citations
398 papers · 119.7k · 35 hit papers · h-index 113

Impact in

    • Technology Adoption and User Behaviour
  • Marketing top 0.01%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Environmental Sustainability in Business

Papers in

Richard P. Bagozzi

388 papers receiving 108.0k citations

Richard P. Bagozzi's Hit Papers

Brand love: development and validation of a practical scale 2016 · 286 citations
2860+9+18Years since publication50010001.5k2.0k2.5k

Peers

Richard P. Bagozzi
Comparison fields: 5 of 215
  • Information Systems and Management 34.2k
  • Marketing 37.2k
  • Organizational Behavior and Human Resource Management 34.2k
  • Applied Psychology 5.7k
  • Communication 9.1k
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Citations per year

Countries citing papers authored by Richard P. Bagozzi

Since Specialization
Citations

This map shows the geographic impact of Richard P. Bagozzi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard P. Bagozzi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard P. Bagozzi more than expected).

Fields of papers citing papers by Richard P. Bagozzi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Richard P. Bagozzi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard P. Bagozzi. The network helps show where Richard P. Bagozzi may publish in the future.

Co-authors

The 25 scholars most cited alongside Richard P. Bagozzi, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Richard P. Bagozzi Line = papers co-authored together Richard P. Bagozzi links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 398 papers — load more, or switch the sort, to bring in the rest.

#Work
1
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
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198919761
2
On the evaluation of structural equation models
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198817775
3
On the Evaluation of Structural Equation Models
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198814025
4
Assessing Construct Validity in Organizational Research
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19915507
5
Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1
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19925067
6
Specification, evaluation, and interpretation of structural equation models
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20112964
7
The Role of Emotions in Marketing
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19992439
8
The Self-Regulation of Attitudes, Intentions, and Behavior
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19921770
9
Representing and Testing Organizational Theories: A Holistic Construal
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19821741
10
The Legacy of the Technology Acceptance Model and a Proposal for a Paradigm Shift.
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20071473
11
An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors
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20021465
12
The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour
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20011454
13
Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organization
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20001338
14
A general approach to representing multifaceted personality constructs: Application to state self‐esteem
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19941306
15
On the nature and direction of relationships between constructs and measures.
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20001290
16
Brand Love
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20111256
17
Marketing as Exchange
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19751175
18
Intentional social action in virtual communities
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20021124
19
Advanced Methods of Marketing Research
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19941035
20
A General Approach for Representing Constructs in Organizational Research
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19981012

About Richard P. Bagozzi

Richard P. Bagozzi is a scholar working on Social Psychology, Sociology and Political Science, Marketing, Applied Psychology and Organizational Behavior and Human Resource Management, having authored 398 papers that have together received 119.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (84 papers), Behavioral Health and Interventions (65 papers), Cultural Differences and Values (55 papers), Social and Intergroup Psychology (46 papers), Customer Service Quality and Loyalty (33 papers), Psychology of Moral and Emotional Judgment (32 papers), Digital Marketing and Social Media (26 papers) and Ethics in Business and Education (25 papers). The work is most often cited by research in Information Systems and Management (34.2k citations), Marketing (37.2k citations), Organizational Behavior and Human Resource Management (34.2k citations), Applied Psychology (5.7k citations) and Communication (9.1k citations). Richard P. Bagozzi has collaborated with scholars based in United States, Italy and Netherlands. Frequent co-authors include Youjae Yi, Paul R. Warshaw, Fred D. Davis, Lynn W. Phillips, Utpal M. Dholakia, Jeffrey R. Edwards, Pratibha A. Dabholkar, Marco Perugini, Mahesh Gopinath and Massimo Bergami. Their work appears in journals such as Journal of Marketing Research, Psychology and Marketing, Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Personality and Social Psychology.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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