Rajesh Bagchi

32 papers and 881 indexed citations i.

Rajesh Bagchi has authored 32 papers that have received a total of 881 indexed citations. This includes 23 papers in Marketing, 12 papers in General Decision Sciences and 10 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Decision-Making and Behavioral Economics (12 papers) and Consumer Market Behavior and Pricing (11 papers). Rajesh Bagchi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Decision-Making and Behavioral Economics (12 papers) and Consumer Market Behavior and Pricing (11 papers) and collaborates with scholars based in United States, Canada and Singapore. Rajesh Bagchi's co-authors include Amar Cheema, Lauren Block, Ashwani Monga, J. Edward Russo and Peter T. L. Popkowski Leszczyc and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.