Morris B. Holbrook

About

Morris B. Holbrook is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Morris B. Holbrook has authored 244 papers receiving a total of 27.9k indexed citations (citations by other indexed papers that have themselves been cited), including 99 papers in Marketing, 50 papers in Sociology and Political Science and 35 papers in Social Psychology. Recurrent topics in Morris B. Holbrook’s work include Consumer Behavior in Brand Consumption and Identification (83 papers), Media, Gender, and Advertising (22 papers) and Consumer Retail Behavior Studies (19 papers). Morris B. Holbrook is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (83 papers), Media, Gender, and Advertising (22 papers) and Consumer Retail Behavior Studies (19 papers). Morris B. Holbrook collaborates with scholars based in United States, Spain and United Kingdom. Morris B. Holbrook's co-authors include Elizabeth C. Hirschman, Arjun Chaudhuri, Robert M. Schindler, Rajeev Batra, Michela Addis, William J. Havlena, John O’Shaughnessy, William L. Moore, Clifford J. Shultz and Thomas J. Olney and has published in prestigious journals such as Contemporary Sociology A Journal of Reviews, Journal of Marketing and Journal of Applied Psychology.

In The Last Decade

Co-authorship network of co-authors of Morris B. Holbrook

This figure shows the co-authorship network connecting the top 25 collaborators of Morris B. Holbrook. A scholar is included among the top collaborators of Morris B. Holbrook based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Morris B. Holbrook. Morris B. Holbrook is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Morris B. Holbrook

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Morris B. Holbrook. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Morris B. Holbrook. The network helps show where Morris B. Holbrook may publish in the future.

Countries citing papers authored by Morris B. Holbrook

Since Specialization

Citations

This map shows the geographic impact of Morris B. Holbrook's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Morris B. Holbrook with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Morris B. Holbrook more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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