Donna L. Hoffman
Impact in
- Information Systems and Management top 0.01%
- Technology Adoption and User Behaviour
- Marketing top 0.05%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
Papers in
-
- Digital Marketing and Social Media 26
- Impact of Technology on Adolescents 7
- Marketing 28
- Consumer Retail Behavior Studies 12
- Consumer Behavior in Brand Consumption and Identification 11
- Consumer Market Behavior and Pricing 7
- Co-authors
- Thomas P. Novak (45 shared papers)Yiu‐Fai Yung (2 shared papers)Thomas Novak (14 shared papers)George R. Franke (2 shared papers)Patrali Chatterjee (3 shared papers)Adam Duhachek (1 shared paper)Tom Novak (3 shared papers)Ann E. Schlosser (5 shared papers)
- Journals
- Journal of Marketing Research (5 papers)Journal of Marketing (4 papers)Journal of Interactive Marketing (4 papers)Journal of Consumer Research (4 papers)Communications of the ACM (3 papers)
- Partner nations
- United StatesUnited KingdomSwitzerland
In The Last Decade
Donna L. Hoffman
89 papers receiving 14.6k citations
Donna L. Hoffman's Hit Papers
Peers
Comparison fields: 5 of 181
- Information Systems and Management 7.1k
- Marketing 6.4k
- Organizational Behavior and Human Resource Management 3.7k
- Human-Computer Interaction 1.3k
- Sociology and Political Science 9.5k
Countries citing papers authored by Donna L. Hoffman
This map shows the geographic impact of Donna L. Hoffman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Donna L. Hoffman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Donna L. Hoffman more than expected).
Fields of papers citing papers by Donna L. Hoffman
This network shows the impact of papers produced by Donna L. Hoffman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Donna L. Hoffman. The network helps show where Donna L. Hoffman may publish in the future.
Co-authors
The 25 scholars most cited alongside Donna L. Hoffman, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 90 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations Hit paper breakdown → | 1996 | 3736 |
| 2 | Measuring the Customer Experience in Online Environments: A Structural Modeling Approach Hit paper breakdown → | 2000 | 2510 |
| 3 | Building consumer trust online Hit paper breakdown → | 1999 | 1702 |
| 4 | Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations Hit paper breakdown → | 1996 | 1510 |
| 5 | Flow Online: Lessons Learned and Future Prospects Hit paper breakdown → | 2009 | 723 |
| 6 | 2003 | 436 | |
| 7 | Can You Measure the ROI of Your Social Media Marketing Hit paper breakdown → | 2010 | 418 |
| 8 | 1986 | 413 | |
| 9 | Myocarditis Following Immunization With mRNA COVID-19 Vaccines in Members of the US Military Hit paper breakdown → | 2021 | 375 |
| 10 | 1998 | 360 | |
| 11 | 2003 | 356 | |
| 12 | 2006 | 274 | |
| 13 | 2018 | 256 | |
| 14 | How to acquire customers on the Web. | 2001 | 235 |
| 15 | 1993 | 215 | |
| 16 | 2017 | 198 | |
| 17 | 2016 | 197 | |
| 18 | 1986 | 189 | |
| 19 | 2004 | 181 | |
| 20 | 1996 | 177 |
About Donna L. Hoffman
Donna L. Hoffman is a scholar working on Sociology and Political Science, Marketing, Information Systems and Management, Media Technology and Communication, having authored 90 papers that have together received 16.9k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (26 papers), Technology Adoption and User Behaviour (22 papers), Consumer Retail Behavior Studies (12 papers), Consumer Behavior in Brand Consumption and Identification (11 papers), ICT Impact and Policies (10 papers), Sensory Analysis and Statistical Methods (8 papers), Impact of Technology on Adolescents (7 papers) and Consumer Market Behavior and Pricing (7 papers). The work is most often cited by research in Information Systems and Management (7.1k citations), Marketing (6.4k citations), Organizational Behavior and Human Resource Management (3.7k citations), Human-Computer Interaction (1.3k citations) and Sociology and Political Science (9.5k citations). Donna L. Hoffman has collaborated with scholars based in United States, United Kingdom and Switzerland. Frequent co-authors include Thomas P. Novak, Yiu‐Fai Yung, Thomas Novak, George R. Franke, Patrali Chatterjee, Adam Duhachek, Tom Novak, Ann E. Schlosser, Morris B. Holbrook and William D. Kalsbeek. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Interactive Marketing, Journal of Consumer Research and Communications of the ACM.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.