Alladi Venkatesh

75 papers and 4.6k indexed citations i.

Alladi Venkatesh has authored 75 papers that have received a total of 4.6k indexed citations. This includes 28 papers in Marketing, 24 papers in Sociology and Political Science and 9 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (9 papers) and Technology Adoption and User Behaviour (8 papers). Alladi Venkatesh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (9 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in United States, Canada and Sweden. Alladi Venkatesh's co-authors include Nicholas P. Vitalari, John F. Sherry, Steven Chen, A. Fuat Fırat and Annamma Joy and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.