Hannes Datta

16 papers and 672 indexed citations i.

About

Hannes Datta is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Hannes Datta has authored 16 papers receiving a total of 672 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 10 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Hannes Datta’s work include Digital Marketing and Social Media (9 papers), Consumer Market Behavior and Pricing (7 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Hannes Datta is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Market Behavior and Pricing (7 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Hannes Datta collaborates with scholars based in The Netherlands, United States and United Kingdom. Hannes Datta's co-authors include Harald J. van Heerde, Kusum L. Ailawadi, George Knox, Bart J. Bronnenberg, Bram Foubert, Andrew T. Stephen, Johannes Boegershausen, Abhishek Borah, Yuchi Zhang and Michelle Andrews and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Marketing Science.

In The Last Decade

Co-authorship network of co-authors of Hannes Datta i

Fields of papers citing papers by Hannes Datta

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Hannes Datta. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Hannes Datta may publish in the future.

Countries citing papers authored by Hannes Datta

Since Specialization
Citations

This map shows the geographic impact of Hannes Datta's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hannes Datta with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hannes Datta more than expected).

Rankless by CCL
2025