Xiaoning Liang
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
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- Consumer Behavior in Brand Consumption and Identification 4
- Customer churn and segmentation 3
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- Customer Service Quality and Loyalty 8
- Co-authors
- Hao Zhang (6 shared papers)Johanna Frösén (2 shared papers)Shiquan Wang (1 shared paper)Fu Guo (2 shared papers)Yuhui Gao (3 shared papers)Weilin Liu (2 shared papers)Guoquan Ye (1 shared paper)Hakil Moon (1 shared paper)
- Journals
- Journal of Business Research (6 papers)European Journal of Marketing (3 papers)International Journal of Human-Computer Interaction (2 papers)Tourism Management (2 papers)Journal of Product Innovation Management (1 paper)
- Partner nations
- IrelandChinaUnited Kingdom
In The Last Decade
Xiaoning Liang
24 papers receiving 501 citations
Peers
Comparison fields: 5 of 67
- Marketing 165
- Information Systems and Management 117
- Organizational Behavior and Human Resource Management 65
- Human-Computer Interaction 37
- Strategy and Management 86
Countries citing papers authored by Xiaoning Liang
This map shows the geographic impact of Xiaoning Liang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Xiaoning Liang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Xiaoning Liang more than expected).
Fields of papers citing papers by Xiaoning Liang
This network shows the impact of papers produced by Xiaoning Liang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Xiaoning Liang. The network helps show where Xiaoning Liang may publish in the future.
Co-authors
The 25 scholars most cited alongside Xiaoning Liang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 65 | |
| 2 | 2016 | 58 | |
| 3 | 2016 | 52 | |
| 4 | 2019 | 41 | |
| 5 | 2024 | 40 | |
| 6 | 2021 | 34 | |
| 7 | 2018 | 33 | |
| 8 | 2018 | 30 | |
| 9 | 2020 | 27 | |
| 10 | 2020 | 25 | |
| 11 | 2018 | 23 | |
| 12 | 2023 | 19 | |
| 13 | 2023 | 18 | |
| 14 | 2018 | 12 | |
| 15 | 2024 | 9 | |
| 16 | 2015 | 8 | |
| 17 | 2022 | 6 | |
| 18 | 2024 | 6 | |
| 19 | 2023 | 3 | |
| 20 | 2022 | 2 |
About Xiaoning Liang
Xiaoning Liang is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Management Information Systems, Strategy and Management and Information Systems and Management, having authored 24 papers that have together received 516 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (8 papers), Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Color perception and design (3 papers), Customer churn and segmentation (3 papers), Knowledge Management and Sharing (2 papers) and Innovation and Knowledge Management (2 papers). The work is most often cited by research in Marketing (165 citations), Information Systems and Management (117 citations), Organizational Behavior and Human Resource Management (65 citations), Human-Computer Interaction (37 citations) and Strategy and Management (86 citations). Xiaoning Liang has collaborated with scholars based in Ireland, China and United Kingdom. Frequent co-authors include Hao Zhang, Johanna Frösén, Shiquan Wang, Fu Guo, Yuhui Gao, Weilin Liu, Guoquan Ye, Hakil Moon, Fadong Chen and Guoxin Li. Their work appears in journals such as Journal of Business Research, European Journal of Marketing, International Journal of Human-Computer Interaction, Tourism Management and Journal of Product Innovation Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.