Nan Cui

24 papers and 293 indexed citations i.

About

Nan Cui is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing. According to data from OpenAlex, Nan Cui has authored 24 papers receiving a total of 293 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Sociology and Political Science, 4 papers in Organizational Behavior and Human Resource Management and 4 papers in Marketing. Recurrent topics in Nan Cui’s work include Digital Marketing and Social Media (4 papers), Virtual Reality Applications and Impacts (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Nan Cui is often cited by papers focused on Digital Marketing and Social Media (4 papers), Virtual Reality Applications and Impacts (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Nan Cui collaborates with scholars based in China, Hong Kong and United States. Nan Cui's co-authors include Tao Wang, Shuang Xu, Wenyu Dou, Chenting Su, Nan Zhou, Kai H. Lim, William J. Qualls, Yao Qin, Lei Zhang and Zhilin Yang and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and MIS Quarterly.

In The Last Decade

Co-authorship network of co-authors of Nan Cui i

Fields of papers citing papers by Nan Cui

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nan Cui. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nan Cui. The network helps show where Nan Cui may publish in the future.

Countries citing papers authored by Nan Cui

Since Specialization
Citations

This map shows the geographic impact of Nan Cui's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nan Cui with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nan Cui more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025