Nan Cui
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Technology Adoption and User Behaviour
Papers in
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- Consumer Behavior in Brand Consumption and Identification 5
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- Innovation and Knowledge Management 3
- Co-authors
- Tao Wang (3 shared papers)Shuang Xu (1 shared paper)Wenyu Dou (1 shared paper)Nan Zhou (1 shared paper)Kai H. Lim (1 shared paper)Chenting Su (1 shared paper)Cheng Lu Wang (1 shared paper)William J. Qualls (2 shared papers)
- Journals
- Journal of Business Research (2 papers)International Marketing Review (1 paper)Systems Science & Control Engineering (1 paper)Journal of Consumer Behaviour (1 paper)Accident Analysis & Prevention (1 paper)
- Partner nations
- ChinaHong KongUnited States
In The Last Decade
Nan Cui
28 papers receiving 371 citations
Peers
Comparison fields: 5 of 81
- Marketing 138
- Information Systems and Management 86
- Organizational Behavior and Human Resource Management 84
- Human-Computer Interaction 29
- Strategy and Management 75
Countries citing papers authored by Nan Cui
This map shows the geographic impact of Nan Cui's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nan Cui with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nan Cui more than expected).
Fields of papers citing papers by Nan Cui
This network shows the impact of papers produced by Nan Cui. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nan Cui. The network helps show where Nan Cui may publish in the future.
Co-authors
The 25 scholars most cited alongside Nan Cui, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 29 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2010 | 76 | |
| 2 | 2010 | 69 | |
| 3 | 2021 | 38 | |
| 4 | 2013 | 36 | |
| 5 | 2023 | 29 | |
| 6 | 2017 | 22 | |
| 7 | 2019 | 20 | |
| 8 | 2016 | 19 | |
| 9 | 2017 | 16 | |
| 10 | 2019 | 15 | |
| 11 | 2014 | 10 | |
| 12 | 2022 | 6 | |
| 13 | 2024 | 5 | |
| 14 | 2019 | 5 | |
| 15 | 2021 | 4 | |
| 16 | 2022 | 4 | |
| 17 | 2021 | 4 | |
| 18 | 2016 | 3 | |
| 19 | 2009 | 3 | |
| 20 | 2021 | 2 |
About Nan Cui
Nan Cui is a scholar working on Marketing, Strategy and Management, Social Psychology, Sociology and Political Science and Organizational Behavior and Human Resource Management, having authored 29 papers that have together received 396 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers), Knowledge Management and Sharing (3 papers), Virtual Reality Applications and Impacts (3 papers), Innovation and Knowledge Management (3 papers), Customer Service Quality and Loyalty (3 papers), Technology Adoption and User Behaviour (3 papers) and Behavioral Health and Interventions (2 papers). The work is most often cited by research in Marketing (138 citations), Information Systems and Management (86 citations), Organizational Behavior and Human Resource Management (84 citations), Human-Computer Interaction (29 citations) and Strategy and Management (75 citations). Nan Cui has collaborated with scholars based in China, Hong Kong and United States. Frequent co-authors include Tao Wang, Shuang Xu, Wenyu Dou, Nan Zhou, Kai H. Lim, Chenting Su, Cheng Lu Wang, William J. Qualls, Yao Qin and Zhilin Yang. Their work appears in journals such as Journal of Business Research, International Marketing Review, Systems Science & Control Engineering, Journal of Consumer Behaviour and Accident Analysis & Prevention.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.