Guoquan Ye
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
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- Technology Adoption and User Behaviour
Papers in
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- Consumer Behavior in Brand Consumption and Identification 7
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- Digital Marketing and Social Media 7
- Co-authors
- Liselot Hudders (7 shared papers)Steffi De Jans (1 shared paper)Marijke De Veirman (1 shared paper)Fu Guo (4 shared papers)Mingming Li (3 shared papers)Vincent G. Duffy (2 shared papers)Wei Lv (1 shared paper)Xiaoning Liang (1 shared paper)
- Journals
- Chinese Journal of Communication (3 papers)Journal of Advertising (3 papers)Materials Research Bulletin (1 paper)Frontiers in Psychology (1 paper)Displays (1 paper)
- Partner nations
- ChinaBelgiumUnited States
In The Last Decade
Guoquan Ye
13 papers receiving 531 citations
Guoquan Ye's Hit Papers
Peers
Comparison fields: 5 of 81
- Marketing 230
- Information Systems and Management 109
- Human-Computer Interaction 54
- Sociology and Political Science 373
- Literature and Literary Theory 79
Countries citing papers authored by Guoquan Ye
This map shows the geographic impact of Guoquan Ye's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Guoquan Ye with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Guoquan Ye more than expected).
Fields of papers citing papers by Guoquan Ye
This network shows the impact of papers produced by Guoquan Ye. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Guoquan Ye. The network helps show where Guoquan Ye may publish in the future.
Co-authors
The 19 scholars most cited alongside Guoquan Ye, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications Hit paper breakdown → | 2021 | 282 |
| 2 | 2019 | 83 | |
| 3 | 2016 | 50 | |
| 4 | 2018 | 45 | |
| 5 | 2021 | 32 | |
| 6 | 2022 | 24 | |
| 7 | 2024 | 12 | |
| 8 | 2022 | 7 | |
| 9 | 2022 | 7 | |
| 10 | 2024 | 3 | |
| 11 | 2023 | 3 | |
| 12 | 2023 | 3 | |
| 13 | 2024 | 1 |
About Guoquan Ye
Guoquan Ye is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Literature and Literary Theory and Ceramics and Composites, having authored 13 papers that have together received 552 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (4 papers), Media Influence and Health (3 papers), Luminescence Properties of Advanced Materials (2 papers), Solid State Laser Technologies (2 papers), Glass properties and applications (2 papers) and Behavioral Health and Interventions (1 paper). The work is most often cited by research in Marketing (230 citations), Information Systems and Management (109 citations), Human-Computer Interaction (54 citations), Sociology and Political Science (373 citations) and Literature and Literary Theory (79 citations). Guoquan Ye has collaborated with scholars based in China, Belgium and United States. Frequent co-authors include Liselot Hudders, Steffi De Jans, Marijke De Veirman, Fu Guo, Mingming Li, Vincent G. Duffy, Wei Lv, Xiaoning Liang, Weilin Liu and Yi Ding. Their work appears in journals such as Chinese Journal of Communication, Journal of Advertising, Materials Research Bulletin, Frontiers in Psychology and Displays.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.