Hakil Moon
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
-
- Technology Adoption and User Behaviour
Papers in
- Marketing 12
- Consumer Behavior in Brand Consumption and Identification 12
- Consumer Retail Behavior Studies 3
- Service and Product Innovation 2
-
- Customer Service Quality and Loyalty 4
- Co-authors
- Kyung Hoon Kim (6 shared papers)Shuman Wang (7 shared papers)Chunlin Yuan (6 shared papers)Xiaolei Yu (3 shared papers)Sang Kyun Kim (2 shared papers)David E. Sprott (2 shared papers)Jean L. Johnson (3 shared papers)Babu John Mariadoss (3 shared papers)
- Journals
- Journal of Business Research (5 papers)Industrial Marketing Management (3 papers)Asia Pacific Journal of Marketing and Logistics (2 papers)Journal of Product Innovation Management (2 papers)International Journal of Advertising (1 paper)
- Partner nations
- United StatesSouth KoreaChina
In The Last Decade
Hakil Moon
19 papers receiving 636 citations
Peers
Comparison fields: 5 of 68
- Marketing 337
- Information Systems and Management 111
- Business and International Management 22
- Organizational Behavior and Human Resource Management 101
- Human-Computer Interaction 40
Countries citing papers authored by Hakil Moon
This map shows the geographic impact of Hakil Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hakil Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hakil Moon more than expected).
Fields of papers citing papers by Hakil Moon
This network shows the impact of papers produced by Hakil Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hakil Moon. The network helps show where Hakil Moon may publish in the future.
Co-authors
The 19 scholars most cited alongside Hakil Moon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2021 | 83 | |
| 2 | 2019 | 82 | |
| 3 | 2020 | 82 | |
| 4 | 2014 | 66 | |
| 5 | 2017 | 51 | |
| 6 | 2016 | 48 | |
| 7 | 2012 | 45 | |
| 8 | 2020 | 38 | |
| 9 | 2020 | 27 | |
| 10 | 2021 | 24 | |
| 11 | 2022 | 22 | |
| 12 | 2018 | 22 | |
| 13 | 2008 | 18 | |
| 14 | 2024 | 14 | |
| 15 | 2024 | 12 | |
| 16 | 2025 | 10 | |
| 17 | 2025 | 6 | |
| 18 | 2016 | 2 | |
| 19 | 2019 | 1 | |
| 20 | 2015 | 0 |
About Hakil Moon
Hakil Moon is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management and Information Systems and Management, having authored 20 papers that have together received 653 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (10 papers), Customer Service Quality and Loyalty (4 papers), Consumer Retail Behavior Studies (3 papers), Innovation and Knowledge Management (3 papers), Color perception and design (2 papers), Service and Product Innovation (2 papers) and Technology Adoption and User Behaviour (2 papers). The work is most often cited by research in Marketing (337 citations), Information Systems and Management (111 citations), Business and International Management (22 citations), Organizational Behavior and Human Resource Management (101 citations) and Human-Computer Interaction (40 citations). Hakil Moon has collaborated with scholars based in United States, South Korea and China. Frequent co-authors include Kyung Hoon Kim, Shuman Wang, Chunlin Yuan, Xiaolei Yu, Sang Kyun Kim, David E. Sprott, Jean L. Johnson, Babu John Mariadoss, Douglas R. Miller and Sung Hyun Kim. Their work appears in journals such as Journal of Business Research, Industrial Marketing Management, Asia Pacific Journal of Marketing and Logistics, Journal of Product Innovation Management and International Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.