Emily Treen
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Papers in
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- Digital Marketing and Social Media 6
- Misinformation and Its Impacts 2
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- Consumer Behavior in Brand Consumption and Identification 8
- Co-authors
- Jan Kietzmann (1 shared paper)Jeannette Paschen (1 shared paper)Leyland Pitt (6 shared papers)Pierre Berthon (2 shared papers)Ian P. McCarthy (2 shared papers)Jeremy de Beer (2 shared papers)Christine Pitt (2 shared papers)Michael R. Johnson (1 shared paper)
- Journals
- Journal of Strategic Marketing (3 papers)Business Horizons (3 papers)Journal of Marketing Education (2 papers)Journal of Advertising Research (1 paper)Industrial Marketing Management (1 paper)
- Partner nations
- CanadaSwedenUnited States
In The Last Decade
Emily Treen
19 papers receiving 472 citations
Emily Treen's Hit Papers
Peers
Comparison fields: 5 of 79
- Marketing 139
- Tourism, Leisure and Hospitality Management 15
- Information Systems and Management 64
- Health Informatics 10
- Communication 46
Countries citing papers authored by Emily Treen
This map shows the geographic impact of Emily Treen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Emily Treen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Emily Treen more than expected).
Fields of papers citing papers by Emily Treen
This network shows the impact of papers produced by Emily Treen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Emily Treen. The network helps show where Emily Treen may publish in the future.
Co-authors
The 24 scholars most cited alongside Emily Treen, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Artificial Intelligence in Advertising Hit paper breakdown → | 2018 | 269 |
| 2 | 2016 | 41 | |
| 3 | 2018 | 30 | |
| 4 | 2016 | 22 | |
| 5 | 2016 | 22 | |
| 6 | 2016 | 18 | |
| 7 | 2016 | 13 | |
| 8 | 2018 | 12 | |
| 9 | 2017 | 10 | |
| 10 | 2021 | 9 | |
| 11 | 2021 | 9 | |
| 12 | 2022 | 8 | |
| 13 | 2016 | 7 | |
| 14 | 2020 | 7 | |
| 15 | 2016 | 6 | |
| 16 | 2017 | 6 | |
| 17 | 2023 | 5 | |
| 18 | 2017 | 4 | |
| 19 | 2019 | 2 |
About Emily Treen
Emily Treen is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Communication and Strategy and Management, having authored 19 papers that have together received 500 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (6 papers), Customer Service Quality and Loyalty (6 papers), Management and Marketing Education (3 papers), Knowledge Management and Sharing (2 papers), Accounting Education and Careers (2 papers), Wine Industry and Tourism (2 papers) and Misinformation and Its Impacts (2 papers). The work is most often cited by research in Marketing (139 citations), Tourism, Leisure and Hospitality Management (15 citations), Information Systems and Management (64 citations), Health Informatics (10 citations) and Communication (46 citations). Emily Treen has collaborated with scholars based in Canada, Sweden and United States. Frequent co-authors include Jan Kietzmann, Jeannette Paschen, Leyland Pitt, Pierre Berthon, Ian P. McCarthy, Jeremy de Beer, Christine Pitt, Michael R. Johnson, Amir Dabirian and Christina Atanasova. Their work appears in journals such as Journal of Strategic Marketing, Business Horizons, Journal of Marketing Education, Journal of Advertising Research and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.