Robert E. Pitts
Impact in
- Marketing top 1%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- General Decision Sciences top 5%
Papers in
- Marketing 23
- Consumer Behavior in Brand Consumption and Identification 10
- Marketing and Advertising Strategies 6
- Consumer Market Behavior and Pricing 4
- Environmental Sustainability in Business 4
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- Diverse Aspects of Tourism Research 8
- Co-authors
- Arch George Woodside (7 shared papers)Michael S. LaTour (3 shared papers)Linda F. Alwitt (2 shared papers)Wayne William Smith (17 shared papers)Michael J. Etzel (1 shared paper)Daniel C. Bello (1 shared paper)John K. Wong (2 shared papers)Rhonda W. Mack (7 shared papers)
- Journals
- Journal of Travel Research (4 papers)Journal of Advertising (3 papers)Journal of Business Ethics (3 papers)Journal of Business Research (3 papers)Event Management (3 papers)
- Partner nations
- United StatesCanadaFrance
In The Last Decade
Robert E. Pitts
49 papers receiving 1.6k citations
Peers
Comparison fields: 5 of 91
- Marketing 643
- General Decision Sciences 78
- Tourism, Leisure and Hospitality Management 22
- Gender Studies 182
- Communication 128
Countries citing papers authored by Robert E. Pitts
This map shows the geographic impact of Robert E. Pitts's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert E. Pitts with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert E. Pitts more than expected).
Fields of papers citing papers by Robert E. Pitts
This network shows the impact of papers produced by Robert E. Pitts. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert E. Pitts. The network helps show where Robert E. Pitts may publish in the future.
Co-authors
The 21 scholars most cited alongside Robert E. Pitts, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 53 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Personal values and consumer psychology | 1984 | 209 |
| 2 | 1996 | 176 | |
| 3 | 1986 | 138 | |
| 4 | 2010 | 137 | |
| 5 | 1983 | 120 | |
| 6 | 1990 | 120 | |
| 7 | 1976 | 91 | |
| 8 | Using fear appeals in advertising for AIDS prevention in the college-age population. | 1989 | 84 |
| 9 | 1983 | 81 | |
| 10 | 1995 | 67 | |
| 11 | 1981 | 66 | |
| 12 | 1991 | 64 | |
| 13 | 2014 | 60 | |
| 14 | 1991 | 57 | |
| 15 | 1993 | 56 | |
| 16 | 1989 | 51 | |
| 17 | 1986 | 34 | |
| 18 | 2010 | 29 | |
| 19 | 1981 | 28 | |
| 20 | 2012 | 23 |
About Robert E. Pitts
Robert E. Pitts is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Information Systems and Management and Gender Studies, having authored 53 papers that have together received 1.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Diverse Aspects of Tourism Research (8 papers), Marketing and Advertising Strategies (6 papers), Consumer Market Behavior and Pricing (4 papers), Cultural Differences and Values (4 papers), Environmental Sustainability in Business (4 papers), Ethics in Business and Education (4 papers) and Recreation, Leisure, Wilderness Management (3 papers). The work is most often cited by research in Marketing (643 citations), General Decision Sciences (78 citations), Tourism, Leisure and Hospitality Management (22 citations), Gender Studies (182 citations) and Communication (128 citations). Robert E. Pitts has collaborated with scholars based in United States, Canada and France. Frequent co-authors include Arch George Woodside, Michael S. LaTour, Linda F. Alwitt, Wayne William Smith, Michael J. Etzel, Daniel C. Bello, John K. Wong, Rhonda W. Mack, Julia E. Blose and Barry Keating. Their work appears in journals such as Journal of Travel Research, Journal of Advertising, Journal of Business Ethics, Journal of Business Research and Event Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.