Robert E. Pitts
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
Papers in
- Marketing 22
- Consumer Behavior in Brand Consumption and Identification 20
- Environmental Sustainability in Business 7
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- Digital Marketing and Social Media 7
- Diverse Aspects of Tourism Research 4
- Co-authors
- Arch G. Woodside (7 shared papers)Michael S. LaTour (3 shared papers)Linda F. Alwitt (2 shared papers)Wayne W. Smith (15 shared papers)John K. Wong (2 shared papers)Michael J. Etzel (1 shared paper)Daniel C. Bello (1 shared paper)Rhonda W. Mack (6 shared papers)
- Journals
- Journal of Travel Research (4 papers)Journal of Business Ethics (3 papers)Event Management (3 papers)Journal of Advertising (3 papers)Journal of Business Research (3 papers)
- Partner nations
- United StatesCanadaUnited Kingdom
In The Last Decade
Robert E. Pitts
51 papers receiving 1.6k citations
Peers
Comparison fields: 5 of 104
- Marketing 960
- Tourism, Leisure and Hospitality Management 72
- General Decision Sciences 60
- Organizational Behavior and Human Resource Management 253
- Applied Psychology 118
Countries citing papers authored by Robert E. Pitts
This map shows the geographic impact of Robert E. Pitts's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert E. Pitts with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert E. Pitts more than expected).
Fields of papers citing papers by Robert E. Pitts
This network shows the impact of papers produced by Robert E. Pitts. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert E. Pitts. The network helps show where Robert E. Pitts may publish in the future.
Co-authors
The 25 scholars most cited alongside Robert E. Pitts, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 56 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Personal values and consumer psychology | 1984 | 199 |
| 2 | 1996 | 178 | |
| 3 | 1986 | 137 | |
| 4 | 1990 | 125 | |
| 5 | 2010 | 121 | |
| 6 | 1983 | 118 | |
| 7 | 1976 | 93 | |
| 8 | Using fear appeals in advertising for AIDS prevention in the college-age population. | 1989 | 86 |
| 9 | 1983 | 77 | |
| 10 | 1991 | 67 | |
| 11 | 1995 | 66 | |
| 12 | 1991 | 57 | |
| 13 | 2014 | 55 | |
| 14 | 1993 | 52 | |
| 15 | 1989 | 50 | |
| 16 | 1981 | 39 | |
| 17 | 1986 | 35 | |
| 18 | 1981 | 31 | |
| 19 | 2012 | 25 | |
| 20 | 2010 | 24 |
About Robert E. Pitts
Robert E. Pitts is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Social Psychology and Economics and Econometrics, having authored 56 papers that have together received 1.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (20 papers), Customer Service Quality and Loyalty (8 papers), Digital Marketing and Social Media (7 papers), Environmental Sustainability in Business (7 papers), Diverse Aspects of Tourism Research (4 papers), Environmental Education and Sustainability (4 papers), Cognitive and psychological constructs research (3 papers) and Media, Gender, and Advertising (3 papers). The work is most often cited by research in Marketing (960 citations), Tourism, Leisure and Hospitality Management (72 citations), General Decision Sciences (60 citations), Organizational Behavior and Human Resource Management (253 citations) and Applied Psychology (118 citations). Robert E. Pitts has collaborated with scholars based in United States, Canada and United Kingdom. Frequent co-authors include Arch G. Woodside, Michael S. LaTour, Linda F. Alwitt, Wayne W. Smith, John K. Wong, Michael J. Etzel, Daniel C. Bello, Rhonda W. Mack, Julia E. Blose and R. Eric Reidenbach. Their work appears in journals such as Journal of Travel Research, Journal of Business Ethics, Event Management, Journal of Advertising and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.