Michael A. Belch
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Gender Studies top 1%
- Media, Gender, and Advertising
Papers in
- Marketing 21
- Consumer Behavior in Brand Consumption and Identification 11
- Marketing and Advertising Strategies 8
- Consumer Perception and Purchasing Behavior 3
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- Digital Marketing and Social Media 10
- Co-authors
- George E. Belch (20 shared papers)Cristel Antonia Russell (2 shared papers)Kathleen A. Krentler (1 shared paper)Donald Sciglimpaglia (2 shared papers)George Easton (2 shared papers)Robert B. Settle (3 shared papers)Pamela L. Alreck (2 shared papers)Alex F. De Noble (1 shared paper)
- Journals
- Journal of Advertising Research (2 papers)Journal of Business Research (2 papers)Journal of the Academy of Marketing Science (2 papers)Journal of Consumer Behaviour (1 paper)Information & Management (1 paper)
- Partner nations
- United StatesBrazil
In The Last Decade
Michael A. Belch
29 papers receiving 2.0k citations
Michael A. Belch's Hit Papers
Peers
Comparison fields: 5 of 105
- Marketing 1.6k
- Gender Studies 407
- Information Systems and Management 251
- Organizational Behavior and Human Resource Management 337
- Sociology and Political Science 1.2k
Countries citing papers authored by Michael A. Belch
This map shows the geographic impact of Michael A. Belch's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael A. Belch with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael A. Belch more than expected).
Fields of papers citing papers by Michael A. Belch
This network shows the impact of papers produced by Michael A. Belch. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael A. Belch. The network helps show where Michael A. Belch may publish in the future.
Co-authors
The 9 scholars most cited alongside Michael A. Belch, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 32 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Advertising And Promotion: Integrated Marketing Communications Perspective Hit paper breakdown → | 1997 | 1045 |
| 2 | 1985 | 207 | |
| 3 | 1990 | 178 | |
| 4 | 2003 | 139 | |
| 5 | 2005 | 131 | |
| 6 | Introduction to advertising and promotion : an integrated marketing communications perspective | 1995 | 130 |
| 7 | 2002 | 126 | |
| 8 | 2013 | 91 | |
| 9 | Effects of advertising communications: Review of research. | 1987 | 48 |
| 10 | An Investigation of the Effects of Repetition on Cognitive and Affective Reactions T0 Humorous and Serious Television Commercials | 1984 | 39 |
| 11 | Conflict in Family Decision Making: an Exploratory Investigation | 1980 | 39 |
| 12 | Psychophysiological and Cognitive Responses to Sex in Advertising | 1982 | 36 |
| 13 | Introduction to Advertising and Promotion Management | 1990 | 32 |
| 14 | 2003 | 32 | |
| 15 | Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective | 1993 | 30 |
| 16 | 2013 | 20 | |
| 17 | 1982 | 19 | |
| 18 | 2014 | 14 | |
| 19 | The Application of an Expentacy Value Operationalization of Function Theory to Examine Attitudes of Boycotters and Nonboycotters of a Consumer Product | 1987 | 13 |
| 20 | Demographic and Cognitive Factors Influencing Viewers Evaluations of QSexyQ Advertisements | 1979 | 13 |
About Michael A. Belch
Michael A. Belch is a scholar working on Marketing, Sociology and Political Science, Gender Studies, Social Psychology and Communication, having authored 32 papers that have together received 2.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (10 papers), Marketing and Advertising Strategies (8 papers), Media, Gender, and Advertising (5 papers), Management and Marketing Education (3 papers), Consumer Perception and Purchasing Behavior (3 papers), Customer Service Quality and Loyalty (3 papers) and Technology Adoption and User Behaviour (3 papers). The work is most often cited by research in Marketing (1.6k citations), Gender Studies (407 citations), Information Systems and Management (251 citations), Organizational Behavior and Human Resource Management (337 citations) and Sociology and Political Science (1.2k citations). Michael A. Belch has collaborated with scholars based in United States and Brazil. Frequent co-authors include George E. Belch, Cristel Antonia Russell, Kathleen A. Krentler, Donald Sciglimpaglia, George Easton, Robert B. Settle, Pamela L. Alreck, Alex F. De Noble and Melanie A. Jones. Their work appears in journals such as Journal of Advertising Research, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Consumer Behaviour and Information & Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.