Larry Percy

39 papers and 1.6k indexed citations i.

About

Larry Percy is a scholar working on Marketing, Sociology and Political Science and Experimental and Cognitive Psychology. According to data from OpenAlex, Larry Percy has authored 39 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 10 papers in Sociology and Political Science and 5 papers in Experimental and Cognitive Psychology. Recurrent topics in Larry Percy’s work include Digital Marketing and Social Media (10 papers), Marketing and Advertising Strategies (10 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Larry Percy is often cited by papers focused on Digital Marketing and Social Media (10 papers), Marketing and Advertising Strategies (10 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Larry Percy collaborates with scholars based in Australia, Denmark and United States. Larry Percy's co-authors include John R. Rossiter, Arch G. Woodside, Robert J. Donovan, Simon Pervan, Lars Bergkvist, John B. Ford and Alan G. Sawyer and has published in prestigious journals such as Journal of Advertising, Psychology and Marketing and Journal of Advertising Research.

In The Last Decade

Co-authorship network of co-authors of Larry Percy i

Fields of papers citing papers by Larry Percy

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Larry Percy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Larry Percy. The network helps show where Larry Percy may publish in the future.

Countries citing papers authored by Larry Percy

Since Specialization
Citations

This map shows the geographic impact of Larry Percy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Larry Percy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Larry Percy more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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