Larry Percy

About

Larry Percy is a scholar working on Marketing, Sociology and Political Science and Experimental and Cognitive Psychology. According to data from OpenAlex, Larry Percy has authored 39 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 10 papers in Sociology and Political Science and 5 papers in Experimental and Cognitive Psychology. Recurrent topics in Larry Percy’s work include Digital Marketing and Social Media (10 papers), Marketing and Advertising Strategies (10 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Larry Percy is often cited by papers focused on Digital Marketing and Social Media (10 papers), Marketing and Advertising Strategies (10 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Larry Percy collaborates with scholars based in Australia, Denmark and United States. Larry Percy's co-authors include John R. Rossiter, Arch G. Woodside, Robert J. Donovan, Simon Pervan, Lars Bergkvist, John B. Ford and Alan G. Sawyer and has published in prestigious journals such as Journal of Advertising, Psychology and Marketing and Journal of Advertising Research.

In The Last Decade

Co-authorship network of co-authors of Larry Percy i

Layout:

Gravity: 0.05 Iterations: 100 Initial Temp: 1000 Cooling: 0.99 Min Temp: 1

Fields of papers citing papers by Larry Percy

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Larry Percy. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Larry Percy may publish in the future.

Countries citing papers authored by Larry Percy

Since Specialization

Citations

This map shows the geographic impact of Larry Percy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Larry Percy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Larry Percy more than expected).

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Joseph A. McClure Breakdown of academic impact, for papers by Cori Daines Breakdown of academic impact, for papers by Katrina G. Claw Breakdown of academic impact, for papers by J. Dombeck Breakdown of academic impact, for papers by A.V. Garcia Breakdown of academic impact, for papers by Chrystelle Salameh Breakdown of academic impact, for papers by Daniel P. Grosvenor Breakdown of academic impact, for papers by G. W. Cran