Chris Pullig
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 22
- Consumer Behavior in Brand Consumption and Identification 13
- Consumer Market Behavior and Pricing 7
- Marketing and Advertising Strategies 2
- Consumer Retail Behavior Studies 2
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- Management and Organizational Studies 2
- Co-authors
- Richard G. Netemeyer (4 shared papers)James G. Maxham (2 shared papers)Sujay Dutta (3 shared papers)Mehmet I. Yagci (4 shared papers)Dwane Hal Dean (4 shared papers)Balaji Krishnan (2 shared papers)Joe M. Ricks (1 shared paper)Ferdinand F. Wirth (1 shared paper)
- Journals
- Journal of Business Research (7 papers)Journal of Public Policy & Marketing (5 papers)Journal of Consumer Psychology (2 papers)Journal of Marketing (2 papers)Behavior Research Methods (1 paper)
- Partner nations
- United StatesUnited KingdomFrance
In The Last Decade
Chris Pullig
37 papers receiving 3.2k citations
Chris Pullig's Hit Papers
Peers
Comparison fields: 5 of 105
- Marketing 1.7k
- Organizational Behavior and Human Resource Management 492
- Strategy and Management 362
- Communication 186
- Sociology and Political Science 922
Countries citing papers authored by Chris Pullig
This map shows the geographic impact of Chris Pullig's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chris Pullig with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chris Pullig more than expected).
Fields of papers citing papers by Chris Pullig
This network shows the impact of papers produced by Chris Pullig. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chris Pullig. The network helps show where Chris Pullig may publish in the future.
Co-authors
The 25 scholars most cited alongside Chris Pullig, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 37 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Developing and validating measures of facets of customer-based brand equity Hit paper breakdown → | 2003 | 988 |
| 2 | 2005 | 371 | |
| 3 | 2011 | 255 | |
| 4 | Survey-software implicit association tests: A methodological and empirical analysis Hit paper breakdown → | 2019 | 218 |
| 5 | 2015 | 208 | |
| 6 | 2006 | 188 | |
| 7 | 2000 | 136 | |
| 8 | 2002 | 94 | |
| 9 | 2014 | 93 | |
| 10 | 2002 | 86 | |
| 11 | 2016 | 79 | |
| 12 | 2006 | 67 | |
| 13 | 2020 | 65 | |
| 14 | 2020 | 63 | |
| 15 | 2006 | 62 | |
| 16 | 2012 | 54 | |
| 17 | 2014 | 52 | |
| 18 | 1999 | 47 | |
| 19 | 2012 | 43 | |
| 20 | 2014 | 43 |
About Chris Pullig
Chris Pullig is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Management Science and Operations Research and Clinical Psychology, having authored 37 papers that have together received 3.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Market Behavior and Pricing (7 papers), Social and Intergroup Psychology (3 papers), Psychometric Methodologies and Testing (3 papers), Marketing and Advertising Strategies (2 papers), Consumer Retail Behavior Studies (2 papers), Survey Methodology and Nonresponse (2 papers) and Management and Organizational Studies (2 papers). The work is most often cited by research in Marketing (1.7k citations), Organizational Behavior and Human Resource Management (492 citations), Strategy and Management (362 citations), Communication (186 citations) and Sociology and Political Science (922 citations). Chris Pullig has collaborated with scholars based in United States, United Kingdom and France. Frequent co-authors include Richard G. Netemeyer, James G. Maxham, Sujay Dutta, Mehmet I. Yagci, Dwane Hal Dean, Balaji Krishnan, Joe M. Ricks, Ferdinand F. Wirth, Guangping Wang and Chris Manolis. Their work appears in journals such as Journal of Business Research, Journal of Public Policy & Marketing, Journal of Consumer Psychology, Journal of Marketing and Behavior Research Methods.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.