Richard A. Briesch

24 papers and 1.7k indexed citations i.

Richard A. Briesch has authored 24 papers that have received a total of 1.7k indexed citations. This includes 20 papers in Marketing, 10 papers in Economics and Econometrics and 7 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (19 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Economic and Environmental Valuation (7 papers). Richard A. Briesch is often cited by papers focused on Consumer Market Behavior and Pricing (19 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Economic and Environmental Valuation (7 papers) and collaborates with scholars based in United States, Canada and Hong Kong. Richard A. Briesch's co-authors include Pradeep K. Chintagunta, Edward J. Fox, Eileen Bridges, Robert C. Blattberg and William R. Dillon and has published in prestigious journals such as Journal of the American Statistical Association, Journal of Marketing Research and Journal of Consumer Research.