Gary Getz
Impact in
- Marketing top 5%
- Customer churn and segmentation
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
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- Customer Service Quality and Loyalty
Papers in
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- Organizational Leadership and Management Strategies 1
- International Business and FDI 1
- Business Strategy and Innovation 1
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- Information Technology Governance and Strategy 1
- Co-authors
- Jacquelyn S. Thomas (1 shared paper)Robert C. Blattberg (1 shared paper)Gary Hamel (2 shared papers)Frederick D. Sturdivant (2 shared papers)Louis W. Stern (1 shared paper)Chris Jones (1 shared paper)
- Journals
- Harvard business review (1 paper)European Management Journal (1 paper)Strategy and Leadership (1 paper)Business Strategy Series (1 paper)PubMed (1 paper)
- Partner nations
- United StatesRussiaKenya
In The Last Decade
Gary Getz
7 papers receiving 376 citations
Peers
Comparison fields: 5 of 49
- Marketing 278
- Organizational Behavior and Human Resource Management 248
- Strategy and Management 133
- Information Systems and Management 39
- Management of Technology and Innovation 38
Countries citing papers authored by Gary Getz
This map shows the geographic impact of Gary Getz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gary Getz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gary Getz more than expected).
Fields of papers citing papers by Gary Getz
This network shows the impact of papers produced by Gary Getz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gary Getz. The network helps show where Gary Getz may publish in the future.
Co-authors
The 6 scholars most cited alongside Gary Getz, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Customer Equity: Building and Managing Relationships As Valuable Assets | 2001 | 320 |
| 2 | Funding growth in an age of austerity. | 2004 | 78 |
| 3 | 1993 | 18 | |
| 4 | 2011 | 16 | |
| 5 | 2009 | 7 | |
| 6 | 1989 | 6 | |
| 7 | Cómo innovar en una era de austeridad | 2004 | 4 |
About Gary Getz
Gary Getz is a scholar working on Strategy and Management, Management Information Systems, Marketing, Management Science and Operations Research and Organizational Behavior and Human Resource Management, having authored 7 papers that have together received 449 indexed citations. Recurring topics across this work include Information Technology Governance and Strategy (1 paper), Securities Regulation and Market Practices (1 paper), Organizational Leadership and Management Strategies (1 paper), International Business and FDI (1 paper), Customer Service Quality and Loyalty (1 paper), Complex Systems and Decision Making (1 paper) and Business Strategy and Innovation (1 paper). The work is most often cited by research in Marketing (278 citations), Organizational Behavior and Human Resource Management (248 citations), Strategy and Management (133 citations), Information Systems and Management (39 citations) and Management of Technology and Innovation (38 citations). Gary Getz has collaborated with scholars based in United States, Russia and Kenya. Frequent co-authors include Jacquelyn S. Thomas, Robert C. Blattberg, Gary Hamel, Frederick D. Sturdivant, Louis W. Stern and Chris Jones. Their work appears in journals such as Harvard business review, European Management Journal, Strategy and Leadership, Business Strategy Series and PubMed.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.