Rajeev Batra
Impact in
- Marketing top 0.01%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
- Marketing 53
- Consumer Behavior in Brand Consumption and Identification 47
- Consumer Market Behavior and Pricing 8
- Marketing and Advertising Strategies 6
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- Digital Marketing and Social Media 18
- Social and Intergroup Psychology 7
- Co-authors
- Dana L. Alden (7 shared papers)Jan‐Benedict E.M. Steenkamp (7 shared papers)Morris B. Holbrook (3 shared papers)Olli T. Ahtola (1 shared paper)Michael L. Ray (7 shared papers)Richard P. Bagozzi (8 shared papers)Aaron Ahuvia (7 shared papers)Indrajit Sinha (2 shared papers)
- Journals
- Journal of Consumer Psychology (10 papers)Journal of Marketing Research (8 papers)Journal of Marketing (7 papers)Journal of Consumer Research (5 papers)Journal of International Marketing (4 papers)
- Partner nations
- United StatesChinaNetherlands
In The Last Decade
Rajeev Batra
79 papers receiving 11.7k citations
Rajeev Batra's Hit Papers
Peers
Comparison fields: 5 of 145
- Marketing 10.2k
- Organizational Behavior and Human Resource Management 3.3k
- Tourism, Leisure and Hospitality Management 325
- Information Systems and Management 1.2k
- Sociology and Political Science 6.4k
Countries citing papers authored by Rajeev Batra
This map shows the geographic impact of Rajeev Batra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rajeev Batra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rajeev Batra more than expected).
Fields of papers citing papers by Rajeev Batra
This network shows the impact of papers produced by Rajeev Batra. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rajeev Batra. The network helps show where Rajeev Batra may publish in the future.
Co-authors
The 25 scholars most cited alongside Rajeev Batra, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 79 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Measuring the hedonic and utilitarian sources of consumer attitudes Hit paper breakdown → | 1991 | 1601 |
| 2 | Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising Hit paper breakdown → | 1987 | 1220 |
| 3 | Brand Love Hit paper breakdown → | 2011 | 1129 |
| 4 | Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries Hit paper breakdown → | 2000 | 872 |
| 5 | Affective Responses Mediating Acceptance of Advertising Hit paper breakdown → | 1986 | 812 |
| 6 | How perceived brand globalness creates brand value Hit paper breakdown → | 2002 | 798 |
| 7 | Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture Hit paper breakdown → | 1999 | 706 |
| 8 | 1991 | 422 | |
| 9 | 2000 | 420 | |
| 10 | 1990 | 388 | |
| 11 | 2010 | 383 | |
| 12 | 2006 | 355 | |
| 13 | Integrating Marketing Communications: New Findings, New Lessons, and New Ideas Hit paper breakdown → | 2016 | 343 |
| 14 | 2004 | 303 | |
| 15 | 2010 | 298 | |
| 16 | 1986 | 290 | |
| 17 | 1999 | 273 | |
| 18 | 2016 | 268 | |
| 19 | 1999 | 214 | |
| 20 | 2014 | 188 |
About Rajeev Batra
Rajeev Batra is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Literature and Literary Theory and Experimental and Cognitive Psychology, having authored 79 papers that have together received 13.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (47 papers), Digital Marketing and Social Media (18 papers), Cultural Differences and Values (17 papers), Media Influence and Health (9 papers), Consumer Market Behavior and Pricing (8 papers), Customer Service Quality and Loyalty (7 papers), Social and Intergroup Psychology (7 papers) and Marketing and Advertising Strategies (6 papers). The work is most often cited by research in Marketing (10.2k citations), Organizational Behavior and Human Resource Management (3.3k citations), Tourism, Leisure and Hospitality Management (325 citations), Information Systems and Management (1.2k citations) and Sociology and Political Science (6.4k citations). Rajeev Batra has collaborated with scholars based in United States, China and Netherlands. Frequent co-authors include Dana L. Alden, Jan‐Benedict E.M. Steenkamp, Morris B. Holbrook, Olli T. Ahtola, Michael L. Ray, Richard P. Bagozzi, Aaron Ahuvia, Indrajit Sinha, Douglas M. Stayman and Michel Wedel. Their work appears in journals such as Journal of Consumer Psychology, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research and Journal of International Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.