Michael L. Ray
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Applied Psychology top 2%
- Behavioral Health and Interventions
Papers in
- Marketing 20
- Consumer Behavior in Brand Consumption and Identification 17
- Consumer Market Behavior and Pricing 6
- Marketing and Advertising Strategies 3
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- Digital Marketing and Social Media 8
- Psychology of Social Influence 3
- Social and Intergroup Psychology 3
- Co-authors
- Rajeev Batra (7 shared papers)Brian Wansink (7 shared papers)Roger M. Heeler (3 shared papers)William L. Wilkie (2 shared papers)Alan G. Sawyer (5 shared papers)Barbara J. Coe (1 shared paper)Courtland L. Bovée (1 shared paper)Roger K. Freeman (2 shared papers)
- Journals
- Journal of Marketing Research (12 papers)Journal of Marketing (10 papers)Journal of Advertising Research (2 papers)American Journal of Obstetrics and Gynecology (2 papers)Communication Research (2 papers)
- Partner nations
- United StatesThailandCanada
In The Last Decade
Michael L. Ray
64 papers receiving 2.9k citations
Michael L. Ray's Hit Papers
Peers
Comparison fields: 5 of 149
- Marketing 2.0k
- Applied Psychology 283
- Organizational Behavior and Human Resource Management 608
- Information Systems and Management 315
- Tourism, Leisure and Hospitality Management 61
Countries citing papers authored by Michael L. Ray
This map shows the geographic impact of Michael L. Ray's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael L. Ray with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael L. Ray more than expected).
Fields of papers citing papers by Michael L. Ray
This network shows the impact of papers produced by Michael L. Ray. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael L. Ray. The network helps show where Michael L. Ray may publish in the future.
Co-authors
The 25 scholars most cited alongside Michael L. Ray, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 69 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Affective Responses Mediating Acceptance of Advertising Hit paper breakdown → | 1986 | 860 |
| 2 | 1986 | 300 | |
| 3 | 1984 | 281 | |
| 4 | Marketing communication and the hierarchy-of-effects | 1973 | 193 |
| 5 | 1972 | 169 | |
| 6 | 1972 | 143 | |
| 7 | 1996 | 142 | |
| 8 | 1996 | 138 | |
| 9 | 1970 | 131 | |
| 10 | Advertising and Communication Management | 1981 | 127 |
| 11 | 1976 | 118 | |
| 12 | 1971 | 90 | |
| 13 | Emotion and Persuasion in Advertising: What We Do and Don't Know About Affect | 1983 | 68 |
| 14 | The New paradigm in business : emerging strategies for leadership and organizational change | 1993 | 67 |
| 15 | 1970 | 64 | |
| 16 | Operationalizing Involvement As Depth and Quality of Cognitive Response | 1983 | 62 |
| 17 | 1974 | 57 | |
| 18 | Creativity in Business | 1986 | 57 |
| 19 | 1972 | 55 | |
| 20 | 1972 | 45 |
About Michael L. Ray
Michael L. Ray is a scholar working on Marketing, Sociology and Political Science, Communication, Social Psychology and Management of Technology and Innovation, having authored 69 papers that have together received 3.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (8 papers), Consumer Market Behavior and Pricing (6 papers), Customer Service Quality and Loyalty (4 papers), Psychology of Social Influence (3 papers), Marketing and Advertising Strategies (3 papers), Social and Intergroup Psychology (3 papers) and Management and Marketing Education (2 papers). The work is most often cited by research in Marketing (2.0k citations), Applied Psychology (283 citations), Organizational Behavior and Human Resource Management (608 citations), Information Systems and Management (315 citations) and Tourism, Leisure and Hospitality Management (61 citations). Michael L. Ray has collaborated with scholars based in United States, Thailand and Canada. Frequent co-authors include Rajeev Batra, Brian Wansink, Roger M. Heeler, William L. Wilkie, Alan G. Sawyer, Barbara J. Coe, Courtland L. Bovée, Roger K. Freeman, G. David Hughes and Harper W. Boyd. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Advertising Research, American Journal of Obstetrics and Gynecology and Communication Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.