Kevin Lane Keller

About

Kevin Lane Keller is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Kevin Lane Keller has authored 109 papers receiving a total of 26.9k indexed citations (citations by other indexed papers that have themselves been cited), including 76 papers in Marketing, 45 papers in Sociology and Political Science and 18 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Kevin Lane Keller’s work include Consumer Behavior in Brand Consumption and Identification (63 papers), Digital Marketing and Social Media (44 papers) and Customer Service Quality and Loyalty (18 papers). Kevin Lane Keller is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (63 papers), Digital Marketing and Social Media (44 papers) and Customer Service Quality and Loyalty (18 papers). Kevin Lane Keller collaborates with scholars based in United States, United Kingdom and Germany. Kevin Lane Keller's co-authors include David A. Aaker, Donald R. Lehmann, Steve Hoeffler, Kusum L. Ailawadi, Margaret C. Campbell, Richard Staelin, Rajeev Batra, Sanjay Sood, Kalpesh Kaushik Desai and Julie A. Edell and has published in prestigious journals such as Journal of Marketing, Scientific Reports and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Kevin Lane Keller

This figure shows the co-authorship network connecting the top 25 collaborators of Kevin Lane Keller. A scholar is included among the top collaborators of Kevin Lane Keller based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kevin Lane Keller. Kevin Lane Keller is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Kevin Lane Keller

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kevin Lane Keller. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kevin Lane Keller. The network helps show where Kevin Lane Keller may publish in the future.

Countries citing papers authored by Kevin Lane Keller

Since Specialization

Citations

This map shows the geographic impact of Kevin Lane Keller's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kevin Lane Keller with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kevin Lane Keller more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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