Kevin Lane Keller
About
Kevin Lane Keller is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Kevin Lane Keller has authored 99 papers receiving a total of 24.8k indexed citations (citations by other indexed papers that have themselves been cited), including 72 papers in Marketing, 44 papers in Sociology and Political Science and 17 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Kevin Lane Keller’s work include Consumer Behavior in Brand Consumption and Identification (62 papers), Digital Marketing and Social Media (43 papers) and Consumer Market Behavior and Pricing (18 papers). Kevin Lane Keller is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (62 papers), Digital Marketing and Social Media (43 papers) and Consumer Market Behavior and Pricing (18 papers). Kevin Lane Keller collaborates with scholars based in United States, United Kingdom and Germany. Kevin Lane Keller's co-authors include David A. Aaker, Donald R. Lehmann, Steve Hoeffler, Kusum L. Ailawadi, Margaret C. Campbell, Richard Staelin, Rajeev Batra, Julie A. Edell, Sanjay Sood and Kalpesh Kaushik Desai and has published in prestigious journals such as Journal of Marketing, Scientific Reports and Journal of Marketing Research.
In The Last Decade
Co-authorship network of notable co-authors of Kevin Lane Keller i
Fields of papers citing papers by Kevin Lane Keller
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Kevin Lane Keller. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Kevin Lane Keller may publish in the future.
Countries citing papers authored by Kevin Lane Keller
Since SpecializationCitations
This map shows the geographic impact of Kevin Lane Keller's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kevin Lane Keller with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kevin Lane Keller more than expected).
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