Barbara J. Coe
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
- Consumer Retail Behavior Studies
- Strategy and Management top 10%
Papers in
-
- Financial Reporting and Valuation Research 1
- Quality and Management Systems 1
- Co-authors
- Courtland L. Bovée (1 shared paper)Michael L. Ray (1 shared paper)James Reardon (2 shared papers)Cathy Owens Swift (1 shared paper)Kenneth Thompson (2 shared papers)John R. Lewis (1 shared paper)Robert L. King (1 shared paper)
- Journals
- Journal of Advertising (3 papers)Journal of Marketing (2 papers)Journal of Business and Industrial Marketing (2 papers)Industrial Marketing Management (1 paper)Journal of Retailing (1 paper)
- Partner nations
- United States
In The Last Decade
Barbara J. Coe
12 papers receiving 512 citations
Peers
Comparison fields: 5 of 116
- Marketing 260
- Strategy and Management 108
- Tourism, Leisure and Hospitality Management 9
- Organizational Behavior and Human Resource Management 57
- Information Systems and Management 38
Countries citing papers authored by Barbara J. Coe
This map shows the geographic impact of Barbara J. Coe's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara J. Coe with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara J. Coe more than expected).
Fields of papers citing papers by Barbara J. Coe
This network shows the impact of papers produced by Barbara J. Coe. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara J. Coe. The network helps show where Barbara J. Coe may publish in the future.
Co-authors
The 7 scholars most cited alongside Barbara J. Coe, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1984 | 281 | |
| 2 | 1976 | 208 | |
| 3 | 1996 | 51 | |
| 4 | 1994 | 25 | |
| 5 | 1990 | 18 | |
| 6 | 2011 | 15 | |
| 7 | 1983 | 13 | |
| 8 | 1997 | 10 | |
| 9 | 1994 | 7 | |
| 10 | 1976 | 3 | |
| 11 | 1994 | 2 | |
| 12 | Opportunities and Problems in Marketing Programs. | 1988 | 1 |
| 13 | 1984 | 0 |
About Barbara J. Coe
Barbara J. Coe is a scholar working on Strategy and Management, Management Information Systems, Marketing, Management of Technology and Innovation and Economics and Econometrics, having authored 13 papers that have together received 634 indexed citations. Recurring topics across this work include Management and Marketing Education (2 papers), Consumer Market Behavior and Pricing (1 paper), Capital Investment and Risk Analysis (1 paper), Italy: Economic History and Contemporary Issues (1 paper), Financial Reporting and Valuation Research (1 paper), Quality and Management Systems (1 paper), Consumer Retail Behavior Studies (1 paper) and Economic and Environmental Valuation (1 paper). The work is most often cited by research in Marketing (260 citations), Strategy and Management (108 citations), Tourism, Leisure and Hospitality Management (9 citations), Organizational Behavior and Human Resource Management (57 citations) and Information Systems and Management (38 citations). Barbara J. Coe has collaborated with scholars based in United States. Frequent co-authors include Courtland L. Bovée, Michael L. Ray, James Reardon, Cathy Owens Swift, Kenneth Thompson, John R. Lewis and Robert L. King. Their work appears in journals such as Journal of Advertising, Journal of Marketing, Journal of Business and Industrial Marketing, Industrial Marketing Management and Journal of Retailing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.